Brand Tone

Expert and Passionate, Professional yet Approachable, Helpful and Customer-Centric, Reliable and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Passion for the Hobby
• •Community Engagement
• •Heritage and Innovation

Best Practices

• •Speak as Passionate Experts: Infuse copy with genuine enthusiasm for the hobby. Use terminology that resonates with experienced modellers and collectors while remaining clear.
• •Prioritize Helpful, Personal Interaction: In all communications (social media, email, product descriptions), maintain the helpful, approachable, and professional tone. Use "we," "us," and address customers directly.
• •Showcase Quality and Detail Visually and Textually: Use high-quality imagery. In descriptions, focus on the tangible benefits of the craftsmanship – the crispness of detail on a 3D print, the dynamic pose of a figure, the quality of the resin.
• •Foster and Engage with the Community: Regularly feature customer-painted miniatures (with permission), ask questions to stimulate discussion on social media, and share news about relevant model shows or events.
• •Maintain Transparency and Reliability: Be upfront about 3D printing lead times, shipping information, and stock availability. Ensure that the brand's promises regarding product quality and service are consistently met, reinforcing the trust it has built.

Social Perception

Highly Respected in Niche, Trusted for Quality and Service, Personal Connection

Copy Examples

• •Unleash the arcane! Our new 3D printed 'Gryphon Lord of Eldoria' is meticulously crafted for the discerning collector. Expect breathtaking detail, ready in 5-10 days to join your legendary host. Have a question? Celine is here to help!
• •Step back in time with precision. Our latest 75mm Legionary, a product of dedicated research and masterful sculpting by Matt, offers unparalleled historical detail for your collection. Discover the El Greco difference.
• •At El Greco Miniatures, you're more than a customer – you're part of our passion. Need advice or have a query about your order? We're renowned for our friendly, expert service. Share your finished pieces using #ElGrecoMinis!
• •A legend returns! By popular demand, we've re-released the classic 'Mounted Knight of Agincourt' kit (formerly Michael Roberts Ltd.). Secure a piece of modelling history, brought to you with the El Greco commitment to quality.
• •Your dedication deserves rewarding! Every miniature, every brush, every pot of paint brings you closer to exclusive savings. Log in to see your El Greco Reward Points and treat your collection.