Brand Tone

Professional & Expert, Innovative & Scientific, Passionate & Inspiring, Ethical & Responsible, Elegant & Sophisticated

Brand Values

• •Quality & Effectiveness
• •Innovation
• •Sustainability & Respect for Nature
• •Professional Partnership & Education
• •Uniqueness & Personalization
• •Italian Heritage & Style
• •Ethics & Social Responsibility
• •Transparency

Best Practices

• •Emphasize "Professional" and "Quality": Consistently use language that reflects expertise, high performance, and superior ingredients. Highlight the "Made in Italy" aspect as a mark of quality.
• •Integrate "Innovation" and "Science": Talk about R&D, unique complexes (like Biotech Olive Complex or Silker Complex 3), and the "Mother Science" philosophy to showcase the brand's advanced approach.
• •Weave in "Sustainability" and "Ethics": When relevant, mention eco-friendly packaging, naturally derived ingredients, SLES-free formulas, cruelty-free testing, and social responsibility initiatives.
• •Speak with "Passion" and "Elegance": Use evocative language that connects with the emotional aspect of beauty and style. Maintain a sophisticated and polished tone.
• •Focus on "Solutions" and "Uniqueness": Address specific hair needs and position Elgon products as tools for achieving personalized, beautiful results that enhance individuality.

Social Perception

Positive for Professionals, High-Quality Consumer Products, Associated with "Made in Italy" Excellence, Growing Awareness of Ethical Stance, Trusted for Color, Social Media Influence

Copy Examples

• •Elgon: Where Italian Artistry Meets Hair Science. Discover professional haircare, born from a passion for beauty and a commitment to innovation. Experience vibrant color and radiant health, crafted in Italy, for your unique style. Explore Our Collections.
• •Mother Science. Beautifully Sustainable. At Elgon, we believe in kindness to your hair and the planet. Our Mother Science philosophy blends potent natural extracts with cutting-edge biotechnology for results you can see and feel good about. Learn About Our Green Commitment.
• •Unleash Your Inner Stylist. Elevate Your Craft. For over 50 years, Elgon has empowered hair professionals with superior products and education. Partner with us to bring exceptional Italian quality and innovation to your salon. Discover Professional Opportunities.
• •The Secret to Lasting Radiance? It’s an Elgon Color. Experience hair color that’s not just stunning, but also kind. Our advanced formulas deliver intense, long-lasting shades while respecting the integrity of your hair. Find Your Perfect Shade.
• •More Than Haircare. It’s a Ritual of Beauty. Indulge in the Elgon experience. From our rich, effective formulas to our delicate fragrances, transform your haircare routine into a moment of pure Italian pleasure. Shop Now & Transform Your Hair.