Brand Tone

Nurturing & Caring, Informative & Educational, Positive & Uplifting, Trustworthy & Transparent, Accessible & Inclusive, Modern & Conscious

Brand Values

• •Holistic Wellness: Focus on mind and body, and the interconnectedness of personal health with planetary health. "Feel good from the inside out."
• •Natural & Organic Ingredients: Commitment to using high-quality, ethically sourced, plant-based, and often organic ingredients.
• •Sustainability: Caring for the planet through sustainable sourcing and practices, like biodegradable packaging mentioned in one wholesale description.
• •Efficacy & Quality: Products are developed with experts (MDs, functional practitioners, mixologists) to ensure they deliver real benefits and are of high quality.
• •Transparency & Honesty: Being open about ingredients and processes.
• •Customer Education: Empowering customers with knowledge to make informed healthy choices.
• •Inclusivity & Accessibility: Aiming to make wellness products that are easy to incorporate into daily life for a broad audience.
• •Responsibility: Taking responsibility for their impact and incorporating values into every aspect of the business.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (nurturing, informative, positive, trustworthy, accessible, conscious), provide "do and don't" examples for language, and list preferred terminology (e.g., "wellness journey" instead of "health fix," "botanicals" instead of just "plants").
• •Always Lead with Empathy and Care: Frame your messaging around understanding the customer's needs and aspirations for better well-being. Use supportive and encouraging language ("We're here for you," "Give yourself the gift of...").
• •Educate, Don't Just Sell: Weave in educational tidbits about ingredients, their origins, and their benefits in a digestible way. This reinforces trust and positions the brand as a knowledgeable partner in wellness.
• •Maintain Positivity and Inspiration: Focus on the positive outcomes of using the products – feeling good, balanced, energized, calm. Use uplifting words and imagery. Avoid fear-mongering or overly clinical language.
• •Be Authentic and Transparent: Let the passion for natural wellness and high-quality, sustainable ingredients shine through. Be honest about what your products can do and the care that goes into making them. If referencing science or expert collaboration, ensure it's accurate and clearly communicated.

Social Perception

Positive, Trustworthy, Health-Focused, Associated with Self-Care

Copy Examples

• •Facebook/Instagram Post (Product: Stress & Anxiety TLC Kit): Feeling overwhelmed? It's okay, we're here for you. Our Stress & Anxiety TLC Kit is thoughtfully crafted with calming adaptogens and soothing botanicals to help you find your center and navigate daily pressures with a little more ease. Give your mind the gentle support it deserves. ✨ #ElevenTLC #StressRelief #SelfCareJourney #PlantPoweredWellness #FindYourCalm
• •Email Subject Line (New Product Launch): Your Daily Dose of Sunshine: Introducing Our New Energy & Focus Blend! Email Body Snippet: At Eleven TLC, we believe that feeling your best starts from within. That's why we've poured our hearts (and the finest natural ingredients!) into our latest creation... designed to help you power through your day with sustained energy and mental clarity, the natural way. Learn more about the science-backed botanicals inside.
• •Website Banner (Homepage): Nourish Your Life. From the Inside Out. Discover handcrafted wellness blends, made with love and the purest ingredients Mother Earth offers. Your journey to Total Life Care starts here. [Shop Now]
• •Product Page Description (Metabolism TLC Kit): Gently support your body's natural rhythm with our Metabolism TLC Kit. We've combined powerful, plant-based ingredients, backed by research and chosen by wellness experts, to help you feel energized and balanced. Because taking care of your inner workings should feel good and be effective. Learn how each ingredient plays a part in your well-being.
• •TikTok Video Caption (Showcasing a vibrant latte): Morning ritual upgrade! 🌿 This isn't just a latte, it's your moment of TLC. Packed with [mention 1-2 key ingredients/benefits e.g., 'brain-boosting Lion's Mane and antioxidant-rich Blue Spirulina'] to help you shine from within. Deliciously healthy, effortlessly you. #ElevenTLC #WellnessRoutine #SuperfoodLatte #HealthyHabits #FeelGoodFuel