Tono de Marca

aspirational, mystical, personal, sophisticated yet accessible, elegant, encouraging, empowering, and positive.

Valores de Marca

• •Craftsmanship and Quality
• •Ethical Sourcing
• •Personal Connection and Meaning
• •Community and Friendship
• •Empowerment

Mejores Prácticas

• •Embrace the Mystical: Consistently use celestial and astrological language (e.g., "cosmos," "celestial," "talisman," "magic," "universe") to reinforce the brand's core inspiration.
• •Highlight "Modern Heirloom": Use this key phrase to communicate both the timeless design and the high quality of the materials, managing expectations for longevity and style.
• •Tell a Personal Story: Frame the jewelry as part of the customer's personal narrative. Use language that focuses on "your story," "your journey," and "self-expression" to build a deeper connection.
• •Maintain an Aspirational and Empowering Voice: The copy should always feel uplifting. Use powerful, positive words that inspire confidence and a sense of wonder, aligning with the goal of making the wearer feel "powerful."
• •Focus on Delicacy and Detail: In descriptions, mirror the physical nature of the jewelry. Use words like "delicate," "whisper," "subtle," and "fine" to reflect the minimalist aesthetic, while also emphasizing the quality craftsmanship in each piece.

Percepción Social

Perceived as delicate, high-quality, meaningful, minimalist, and classic jewelry. Valued for its narrative of friendship, celestial inspiration, and association with self-love and mysticism, resonating with a modern audience interested in wellness and personal growth. The founder's authentic story adds relatability.

Ejemplos de Copy

• •Adorn yourself with the cosmos. Our new Starfall Necklace isn't just a piece of jewelry; it's a reminder of your own infinite possibilities. Designed to be a modern heirloom, a whisper of magic for your everyday.
• •More Than Jewelry. These are your future heirlooms. Crafted with intention, designed to tell your story.
• •The Solstice Ring. A tribute to the light within. Ethically sourced gemstones are set in solid 14k gold, creating a timeless piece that feels both personal and powerful. Let it be a symbol of your strength and dreams.
• •Find Your Talisman. In the stars, it is said the Eleventh House is the home of dreams and friendships. We created our jewelry to be a tangible connection to that magic. Discover the piece that speaks to your soul.
• •Jewelry for the modern mystic. At Eleventh House, we create delicate, timeless pieces with a touch of celestial magic. Find the modern heirloom that reflects your journey.