Brand Tone

Aspirational & Empowering, Trendy & Modern, Friendly & Approachable, Helpful & Solution-Oriented, Positive & Upbeat

Brand Values

• •Quality
• •Innovation
• •Customer Empowerment
• •Customer Satisfaction
• •Style & Aesthetics
• •Community

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Prioritize "Benefit-Driven" Language
• •Be Consistent Across All Channels
• •Review and Refine Regularly

Social Perception

A provider of effective hair styling tools, Trendy and in-line with current beauty aesthetics, A reliable brand for achieving specific hairstyles, Engaging and responsive on social media, Good value for the results achieved

Copy Examples

• •Unlock your best hair day, every day. ✨ Our Signature Styling Wand isn't just a tool, it's your secret to confidence-boosting, effortless waves that last. Ready to transform your look? Tap to shop! #11thHr #EffortlessWaves #HairGoals #GoodHairDay
• •Meet your mane's new best friend! Engineered for innovation and designed for your unique style, our latest Triple-Barrel Waver delivers flawless, beachy waves in minutes. Say goodbye to frizz and hello to head-turning texture. Quality styling, simplified. #HairInnovation #BeachyWaves #StyleMadeEasy
• •Hey Gorgeous! 👋 Your Dream Hair Awaits (Plus a Little Treat Inside!)
• •Tired of complicated hair routines? 🙋‍♀️ Get salon-worthy styles at home with 11th Hr! Our tools are designed for YOU – easy to use, stunning results. Watch how simple it is to get those perfect curls! 👇 Shop the look and empower your style today! #11thHrBeauty #HomeStyling #HairTutorial #EmpowerYourStyle
• •5 Ways to Boost Your Confidence Through Your Hairstyle ✨ At 11th Hr, we believe your hair is an expression of you. It’s not just about looking good, it's about *feeling* incredible. Let's explore how the perfect style can empower your day... #ConfidenceBoost #HairInspo #StyleJourney