Brand Tone

Approachable and Friendly, Confident and Passionate, Helpful and Inspiring, Community-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Uniqueness and Style
• •Comfort and Practicality
• •American Made/Small Business
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Friendly, Confident, Inspiring, Authentic") with examples of "do's and don'ts." Share this with anyone creating content.
• •Tell Your Story Consistently: Weave elements of the brand's origin story (Haley and Nick, the anniversary date, starting as a hobby) into various communications (About Us page, social media posts, email newsletters) to reinforce authenticity and relatability.
• •Prioritize Customer-Centric Language: Focus on benefits for the customer (e.g., "feel confident," "lightweight comfort," "express your unique style") rather than just product features. Use "you" and "your" frequently.
• •Engage Authentically on Social Media: Continue the personal and approachable style seen on TikTok and Instagram comments. Respond to queries and feedback with genuine care, reflecting the small business, personal touch value.
• •Showcase Real Customers and Their Experiences: Continue featuring user-generated content and testimonials. This reinforces the community aspect and provides social proof that aligns with the brand's values of making women feel good and confident.

Social Perception

Positive, Trusted, Fashionable and On-Trend, Community-Oriented, Good Value

Copy Examples

• •Headline: Feel Beautifully Bold. Discover Your Signature Style. Body: At Eleven10Leather, we believe accessories should be as unique as you are. Our handcrafted leather and cork earrings are designed to be incredibly lightweight and effortlessly stylish, so you can shine with confidence all day long. Dare to be different. Shop now and find the pair that speaks to you.
• •Headline: Handmade with Heart. Worn with Joy. Body: From our family to yours, each Eleven10Leather piece is crafted with passion and attention to detail right here in the USA. We started this journey at our kitchen table, and your support lets us keep doing what we love! Experience the difference quality materials and a personal touch make. Thank you for being part of our story!
• •Headline: Lightweight Comfort, Heavy on Style. Body: Tired of earrings that weigh you down? Our signature leather and cork designs are so comfortable, you'll forget you're wearing them (until the compliments start rolling in!). Hypoallergenic and perfect for sensitive ears. Elevate your everyday look, effortlessly.
• •Headline: Unlock Your Inner Trendsetter. Body: Why blend in when you were born to stand out? Eleven10Leather brings you unique, on-trend designs you won't find anywhere else. Express your personality and add that perfect finishing touch that turns heads. Ready to make a statement? Your new favorite accessory awaits.
• •Headline: More Than Just Earrings – It's a Feeling. Body: When you put on a pair of our earrings, you'll transform into a woman who feels confident, effortlessly put together, and ready to receive the inevitable compliments. We're here to help you accessorize your life with pieces that make you feel amazing. Join the Eleven10Leather community and let your style sparkle!