Brand Tone

approachable, community-focused, authentic, and enthusiastic

Brand Values

• •Supporting Small & Local Businesses
• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Transparency
• •Community & Authenticity

Best Practices

• •Emphasize "Local" and "Colorado": Consistently highlight that products are from Colorado small businesses, reinforcing the brand's core identity.
• •Tell the Makers' Stories: Briefly share information about the artisans and small businesses behind the products to foster a personal connection and highlight the "makers, doers, and dream chasers."
• •Use Enthusiastic and Approachable Language: Maintain a friendly, positive, and welcoming tone in all communications, similar to the current website copy.
• •Showcase Sustainability and Quality: Regularly mention the eco-friendly aspects and the high quality of the handcrafted goods.
• •Engage with the Community: Actively respond to comments and messages on social media, fostering a sense of community and reflecting the brand's supportive nature. Use visuals that reflect the "outdoorsy vibe" of Colorado.

Social Perception

Elevation Goods is perceived very positively by customers. They are seen as a unique and ethical place to buy high-quality, locally made Colorado products. Customers appreciate their support of small businesses and their commitment to sustainability. The store is described as a "fantastic shop" and a "must-visit" in Leadville.

Copy Examples

• •Discover the heart of Colorado in every handcrafted treasure. At Elevation Goods, we're passionate about bringing you unique finds from local artisans and small businesses. Shop with purpose, support a dream. #ShopLocalColorado #HandmadeWithLove
• •More than just a store, we're a community. Elevation Goods is your connection to Colorado's incredible makers. Find goods that tell a story, crafted with care and a commitment to quality and sustainability. #ColoradoProud #ElevationGoods
• •Looking for something special? Elevation Goods in Leadville offers a curated collection of wearables, home goods, and gifts, all sourced from Colorado's finest small businesses. Elevate your everyday with authentic, locally made treasures. #LeadvilleColorado #SupportSmallBiz
• •Feel good about what you buy. At Elevation Goods, every purchase directly supports a Colorado entrepreneur and their community. Explore our selection of eco-friendly and responsibly sourced products. #SustainableShopping #ColoradoMakers
• •From mountain-inspired gear to beautifully crafted home décor, find your next favorite thing at Elevation Goods. We exclusively feature small Colorado businesses, bringing you quality and authenticity you won't find anywhere else. #MadeInColorado #UniqueGifts