Brand Tone

Approachable and Friendly, Value-Oriented, Community-Focused, Enthusiastic

Brand Values

• •Accessibility
• •Value
• •Community Support
• •Sustainability
• •Passion for Sports

Best Practices

• •Know Your Audience: Speak directly to sports enthusiasts, families, and budget-conscious players. Use language and references they understand and appreciate.
• •Emphasize Value & Accessibility: Consistently highlight the benefits of new, used, and trade-in options. Use phrases like "great deals," "affordable," "get more for your money," and "gear up without breaking the bank."
• •Keep it Positive and Encouraging: Sports are about fun and achievement. Your copy should reflect this with an upbeat, supportive, and enthusiastic tone.
• •Be Authentic and Down-to-Earth: Avoid overly corporate jargon. Use a conversational style that feels like talking to a knowledgeable friend at the local sports shop (e.g., "pre-loved gear" instead of "second-hand items").
• •Highlight Community & Passion: Share stories (if possible) or create content that resonates with the love of the game and the local sports scene. Showcase your knowledge and passion for the sports you cater to.

Social Perception

Perceived positively as a helpful, friendly store with a good variety of products. Seen as a reliable seller of used sporting goods with excellent feedback. The perception seems to be that of a traditional and online sporting goods retailer focused on both new and used items, particularly strong in hockey and emerging sports like pickleball.

Copy Examples

• •Headline for Used Gear: "Give Your Gear a Second Win! Trade in your pre-loved equipment and score great deals on new & used treasures at ELEVATESPORTING."
• •Social Media Post (Pickleball): "Ready to dink, drop, and dominate? 🏆 ELEVATESPORTING is your HQ for all things pickleball! From beginner paddles to pro gear, we've got what you need to elevate your game. #PickleballLife #ElevateYourGame"
• •Website About Us Snippet: "At ELEVATESPORTING, we believe everyone deserves to play. That's why we offer a huge selection of new and quality used sporting goods, plus a friendly trade-in program. Gear up for less and get back in the game!"
• •Email Subject Line (Seasonal Sale): "Score Big Savings! 🏒⚾ Your Next Season Starts at ELEVATESPORTING."
• •Product Description (Used Hockey Skates): "Lace up these pre-loved [Brand Model] skates and hit the ice with confidence! Gently used but with plenty of plays left in them. Great value for aspiring players or anyone needing a reliable backup pair. Checked and approved by our team!"