Brand Tone

Technical, practical, and solution-oriented; direct and focused on functional benefits; professional but not overly corporate, resembling that of a specialist supplier.

Brand Values

• •Ergonomics and Musician Well-being
• •Innovation and Functionality
• •Quality and Specialization

Best Practices

• •Focus on the Problem-Solution Framework: Always lead by identifying a common musician's problem (e.g., back pain, poor posture, inconsistent positioning) and clearly present your product as the specific, engineered solution.
• •Use Technical but Accessible Language: Employ terms like "ergonomic," "three-point adjustment," and "optimal playing position" to build authority. However, always explain what these features mean in practical terms for the user (e.g., "less pain," "play longer," "perfect angle").
• •Be Transparent About Limitations: Acknowledge user feedback, such as issues with suction cups on certain finishes. Frame this transparency as expert guidance (e.g., "For nitrocellulose or French polish finishes, we recommend..."). This builds trust and manages customer expectations.
• •Speak to the Musician's Goal: Connect the product's features to the musician's ultimate aspiration—better performance, longer practice sessions, and a more enjoyable creative process. The copy should go beyond the physical product to its effect on the user's passion.
• •Maintain a Specialist Tone: Avoid generic marketing language. Position the brand as a specialist in musician ergonomics. The voice should be that of a knowledgeable expert who understands the specific physical demands of playing an instrument.

Social Perception

Mixed but generally positive for the concept, praised for alleviating pain and being a valuable tool for comfort and posture. Criticisms focus on practical flaws such as suction cup issues, potential damage to guitar finish, and concerns about sturdiness or fit for all guitar sizes.

Copy Examples

• •Stop Slouching. Start Playing. The traditional playing posture is a pain in the back. Literally. Our A-Frame Support is engineered to adjust to your body, not the other way around. Lock in your perfect angle and height for hours of comfortable, pain-free practice and performance.
• •Your Guitar, Your Position, Uncompromised. Don't let a footstool dictate your posture. The A-Frame Support offers three distinct points of adjustment, giving you complete control over your instrument's height, angle, and position. Find your unique sweet spot and secure it for consistent playability, every single time.
• •Preserve Your Passion (And Your Guitar's Finish). We understand that your instrument is a prized possession. Our support is designed with secure, reliable suction cups. For delicate finishes like French polish, we recommend using protectors to ensure a firm grip without leaving a mark. Play with confidence, knowing both your body and your guitar are supported.
• •The Ergonomic Upgrade Your Music Deserves. You've invested in your instrument and your sound. Now, invest in your physical technique. The A-Frame Support is a crucial piece of kit for the serious musician, promoting healthier posture that can lead to improved playing and endurance. Elevate your practice, not just your guitar.
• •Stable Support for Unstable Stages. From the studio to the stage, you need equipment you can rely on. While footstools can slip and cushions can shift, the A-Frame Support provides a stable, locked-in foundation that moves with you. Focus on your performance, not on your gear.