Brand Tone

Innovative and Solution-Oriented, Premium and Quality-Focused, Passionate and Enthusiastic, Confident and Assertive, Approachable and Community-Oriented, Slightly Playful and Modern

Brand Values

• •Innovation
• •Quality & Craftsmanship
• •Customer Experience/Elevation
• •Problem-Solving
• •Community
• •Thoughtful Design

Best Practices

• •Embrace "Confident Innovation": Always lead with the innovative aspects of the products and how they solve genuine problems for the user. Use confident, direct language that assures the customer of the product's superiority and thoughtful design.
• •Speak the Language of "Quality Enthusiasts": Use terminology that appeals to those who appreciate craftsmanship and are willing to invest in quality (e.g., "premium materials," "engineered to perform," "meticulously refined"). Reinforce the idea that these are tools built to last.
• •Foster Community with "Approachable Expertise": While showcasing expertise and premium quality, maintain an inviting and inclusive tone. Encourage interaction, share user-generated content, and use phrases that make customers feel like part of an exclusive but welcoming club ("the Crew," "elevate your craft").
• •Focus on the "Elevated Experience": Connect product features to the ultimate benefit: a better, more enjoyable, and sophisticated cocktail-making (and drinking) experience. Paint a picture of what the customer can achieve or feel with Elevated Craft products.
• •Maintain Visual and Verbal Cohesion: Ensure that the high-quality, sleek, and modern aesthetic of the products and website is reflected in the copywriting. Use clear, concise, and polished language. On social media, pair engaging visuals with captions that are informative yet infused with the brand's passionate and slightly playful personality.

Social Perception

High-Quality and Premium, Innovative and Smart Design, Reliable, Aspirational for Home Bartenders, Good Investment, Engaged with its Community

Copy Examples

• •Headline: Stop the Spills. Start the Thrills. Body: Tired of sticky counters and shakers that freeze shut? The Elevated Craft® Hybrid Shaker is engineered with a leak-proof seal and double-wall insulation. Finally, flawless cocktails without the fuss. Elevate your pour.
• •Headline: Craftsmanship You Can Feel. Cocktails You’ll Remember. Body: Every detail of the Elevated Craft® collection is designed for a superior experience. From our perfectly balanced shaker to our condensation-free glassware, we're passionate about helping you create unforgettable moments. What will you shake up next?
• •Headline: Join the Cocktail Revolution. Meet Your New Secret Weapon. Body: The home bar just got a serious upgrade. With its patented measuring lid and effortless twist-lock system, the Elevated Craft® Shaker makes pro-level mixology accessible to everyone. Become part of the Crew and share your creations! #ElevatedCraft
• •Headline: Beyond the Bar: Innovation in Every Sip. Body: We didn't just redesign bar tools; we re-imagined the entire cocktail experience. Elevated Craft® is about thoughtful design, lasting quality, and the joy of a perfectly made drink. Discover the difference innovation makes.
• •Headline (Short, for social media): Shake Smarter. Sip Better. ✨ Caption: Ditch the drama of leaky, stuck shakers. Our Hybrid Shaker = perfect chills, zero spills. Tap to shop & elevate your happy hour! #CocktailHour #HomeBar #MixologyMagic