Brand Tone

soothing, supportive, and mindful

Brand Values

• •Self-Care
• •Well-being & Mental Clarity
• •Gratitude & Growth
• •Natural & Quality Products
• •Community

Best Practices

• •Embrace Empathy: Always write from a place of understanding your audience's need for calm and stress relief. Use language that shows you recognize their challenges and are offering genuine solutions.
• •Use Soothing & Gentle Language: Incorporate words like "gentle," "soothe," "tranquil," "peaceful," "nurture," and "serene." Avoid overly aggressive, loud, or urgent calls to action. The tone should invite, not demand.
• •Focus on Benefits, Not Just Features: Explain *how* the products help achieve a state of calm or well-being, rather than just listing product specifications. Connect emotionally with the desired outcome (e.g., "Drift into deeper sleep" vs. "15lb weighted blanket").
• •Maintain Visual & Textual Consistency: Ensure the calm and serene visual identity of the brand is mirrored in the copy. The language should feel like a natural extension of the peaceful imagery used on the website and social media.
• •Be Mindful & Authentic: Reflect the founder's genuine passion for self-care and natural well-being. Share tips and insights that go beyond just selling products, fostering a sense of community and shared journey towards elevated calm.

Social Perception

positive

Copy Examples

• •Headline: Find Your Still Point. Body: In a world that never stops, discover tools to help you reconnect with your calm. Our weighted blankets and sensory essentials are designed to soothe your senses and elevate your peace. Explore Elevated Calm.
• •Headline: Self-Care Isn't Selfish, It's Essential. Body: Nurture your well-being with our collection of pure essential oils and handcrafted crystal pieces. Create your sanctuary, one calming moment at a time. Shop Elevated Calm today.
• •Headline: Embrace the Quiet. Body: Feeling overwhelmed? Let Elevated Calm guide you back to tranquility. Our thoughtfully curated sensory tools are here to support your journey to a more peaceful, centered you.
• •Headline: Gift Calm. To Yourself, To Others. Body: Looking for a meaningful gift? Share the serenity with Elevated Calm's unique range of aromatherapy and relaxation aids. Perfect for anyone seeking a moment of peace in their busy lives.
• •Headline: Your Daily Dose of Serenity. Body: From the gentle pressure of our weighted blankets to the soothing scents of our diffusers, integrate calm into your everyday. Discover how Elevated Calm can transform your space and your mindset.