Brand Tone

calm, supportive, and inspirational. It avoids overly technical or mystical jargon, opting instead for accessible and gentle language. The voice is empathetic and encouraging, positioning the brand as a gentle guide on the customer's path to wellness.

Brand Values

• •Self-Care
• •Mindfulness and Presence
• •Spiritual Growth and Gratitude
• •Natural Wellness
• •Community

Best Practices

• •Always write from the perspective of a gentle, knowledgeable friend rather than an authoritative expert. Use phrases like "we invite you to," "discover," and "find your way."
• •Instead of saying "This is a 10mm amethyst," describe the benefit: "Amethyst is known to provide tranquil and calming energy, helping to clarify the mind." Connect each product to an emotion or desired state, such as serenity, clarity, or balance.
• •Regularly use words and phrases that reinforce the brand's core message, such as "journey," "clarity," "calm," "self-care," "gratitude," and "serenity."
• •Engage the audience by asking gentle, open-ended questions like "How do you create your calm?" or "What does self-care look like for you today?"
• •Ensure the written copy matches the mood of the imagery. If the photos are soft, clean, and calming, the language should be as well. Avoid jarring, overly energetic, or sales-heavy words that would conflict with the serene aesthetic.

Social Perception

The public perceives Elevated Calm as a trustworthy and high-quality source for self-care and spiritual tools. Customers consistently praise the beauty, quality, and calming energy of the products. The brand is seen as genuine and supportive, delivering beautiful, effective products for relaxation and spiritual practice.

Copy Examples

• •Find your balance, even when the tides of life feel overwhelming. Our new Moonstone Bracelet is here to soothe emotional stress and guide you back to your center. Let its gentle energy remind you to embrace the flow of your personal journey. How do you find your calm? ✨ #ElevatedCalm #Moonstone #EmotionalBalance #SelfCare
• •Your sanctuary is waiting. Transform any corner of your home into a peaceful retreat for meditation and mental clarity. Our collection of essential oils, crystals, and cleansing tools is mindfully curated to help you disconnect from the noise and reconnect with yourself. Shop the collection and begin your journey. [Shop Now]
• •A moment for you is inside...
• •Clear your space, clear your mind. Our Energy Cleansing Kit is curated to help you purify your environment and release negative energy. Featuring sustainably sourced Palo Santo and a Selenite wand—a powerful crystal for purification—this kit provides everything you need to create a harmonious atmosphere. Perfect for use in your home, office, or any space that needs a fresh, positive start. Begin your ritual and invite tranquility in.
• •Feeling connected to your inner peace shouldn't be reserved for special occasions. Crystals are beautiful, natural tools that can bring a sense of calm and intention to your everyday life. Whether you’re at your desk or on the go, here are six simple ways to make these earthly treasures a part of your daily wellness journey.