Brand Tone

Supportive and Empowering, Professional and Modern, Friendly and Approachable, Solution-Oriented and Practical

Brand Values

• •Empowerment of Real Estate Agents
• •Simplicity and Efficiency
• •Professionalism and Quality
• •Support and Guidance
• •Authenticity
• •Consistency

Best Practices

• •Speak Directly to the Agent's Pain Points: Acknowledge their challenges (time constraints, design overwhelm, need for professionalism) before presenting solutions. Use phrases like "We know how hard it can be..."
• •Maintain a Friendly, Supportive "Hey, Friend!" Voice: Use conversational language, address the audience directly ("you," "your"), and maintain an encouraging, approachable tone, just like Kelli does.
• •Emphasize Ease, Speed, and Professionalism: Consistently highlight how the products save time, are easy to use (especially with Canva), and result in a polished, professional brand image.
• •Focus on Empowerment and Confidence: Frame the benefits not just in terms of better marketing materials, but in how they empower agents to feel more confident and act like "rockstar CEOs."
• •Be Authentic and Relatable: Share success stories (like Kelli's or customer testimonials) and avoid overly corporate or jargon-filled language. Keep it grounded in the real-world experiences of real estate agents.

Social Perception

Highly Valued Resource, Trustworthy and Expert-Led, Time-Saver and Problem-Solver, Modern and Aesthetically Pleasing, Community Focused, Good Value

Copy Examples

• •Headline: Stop Stressing, Start Shining: Your Easiest Marketing Yet. Body: "Feeling overwhelmed by marketing? We get it. At Elevated Agent, we provide stunning, ready-to-use Canva templates that let you shine online in minutes, not hours. Get back to what you do best – closing deals – while we handle the design. Market smarter, not harder, friend."
• •Headline: From Agent to Local Icon: Build a Brand That Speaks Volumes. Body: "Ready to be the go-to agent in your market? Our professional, modern templates give you the tools and confidence to build a standout brand that truly reflects your expertise. Elevate your marketing and watch your business soar."
• •Headline: Your Time is Precious. Your Marketing Should Be Effortless. Body: "Juggling clients, listings, and paperwork? Let us take marketing off your plate. With Elevated Agent's easy-to-customize templates, you'll have polished, professional materials ready in a flash. Because your success is our mission."
• •Headline: Confidence in Every Click: Marketing That Feels Like YOU. Body: "Say goodbye to generic marketing! Our templates are designed to be easily personalized, helping you create a cohesive and authentic brand presence that resonates with clients. Feel proud of your marketing and connect like never before."
• •Headline: Join 50,000+ Agents Elevating Their Game. Body: "Discover why thousands of agents trust Elevated Agent for their marketing needs. Our proven templates and supportive guidance make it simple to look professional, save time, and grow your real estate business with confidence. Ready to elevate?"