Brand Tone

Scientific, Authoritative, Sophisticated, Premium, Hopeful, Empowering, and Transparent

Brand Values

• •Scientific Rigor
• •Quality & Purity
• •Health & Longevity
• •Transparency
• •Accessibility

Best Practices

• •Prioritize Scientific Accuracy and Transparency: Always back claims with accessible references to your research or the science behind NMN. Avoid overstating benefits and be clear about what the product is designed to do. Use precise language but explain complex terms simply.
• •Maintain a Sophisticated yet Accessible Voice: While the science is complex, the language used to describe it to consumers should be clear, confident, and understandable. Avoid overly technical jargon where possible, or explain it concisely. The tone should reflect the premium nature of the products.
• •Focus on Empowerment and Benefits: Frame the narrative around how Elevant products can help individuals achieve their health and wellness goals. Highlight the positive outcomes (e.g., "renewed energy," "enhanced mental clarity," "support your longevity") rather than just product features.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email newsletters, or ad copy, the core tone (scientific, hopeful, empowering, premium) should be consistent. Develop brand voice guidelines to help all content creators.
• •Incorporate Customer Stories (Ethically and Transparently): Use testimonials and positive reviews to build trust and provide social proof. However, ensure these are genuine and presented in a way that aligns with the brand's transparent and scientifically-grounded ethos. Focus on the *experience* and perceived benefits.

Social Perception

Positive, Credible & Trustworthy, Premium Product

Copy Examples

• •Headline: Unlock Your Cellular Potential. Body: Elevant Prime, featuring our clinically validated NMN-C®, is designed to revitalize your body from within. Experience renewed energy and support your long-term health at the most fundamental level. It's not just a supplement; it's a daily investment in your vitality.
• •Social Media Post: Fuel your cells, fuel your life. Our research-backed NMN-C® helps boost NAD+ levels, crucial for cellular energy and repair. Discover how Elevant can help you optimize your healthspan and embrace each day with vigor. #CellularHealth #NMN #LongevityScience #Elevant
• •Email Subject: The Science of Aging Well, Delivered. Body: At Elevant, we translate cutting-edge cellular research into powerful daily supplements. Our NMN-C® is formulated for purity and efficacy, helping you combat age-related decline and enhance your natural energy. Learn more about the science behind vibrant aging.
• •Product Description Snippet (for Optima): Sharpen your focus and enhance cognitive vitality with Elevant Optima. Powered by our proprietary NMN-C®, Optima supports brain health at the cellular level, promoting mental clarity and resilience. Invest in your brain's future, today.
• •Website Banner: Elevant: Where Breakthrough Science Meets Daily Wellness. Discover our range of NMN-C® supplements and start your journey towards optimized cellular health and lasting vitality.