Brand Tone

Scientific & Authoritative, Informative & Educational, Aspirational & Empowering, Trustworthy & Transparent

Brand Values

• •Scientific Rigor
• •Quality and Purity
• •Safety and Efficacy
• •Transparency
• •Healthspan Optimization
• •Customer Empowerment

Best Practices

• •Lead with Science, Explain with Clarity: Ground all claims in scientific evidence related to NMN and NAD+. Translate complex scientific concepts into easily understandable benefits for the consumer, avoiding overly technical jargon where possible.
• •Maintain an Authoritative yet Accessible Voice: Convey expertise and confidence in the product's efficacy, but ensure the language is welcoming and educational, not intimidating or exclusive.
• •Emphasize Quality and Safety: Consistently highlight the purity of NMN-C®, the Self-GRAS status, and the rigorous manufacturing standards to build and maintain trust.
• •Focus on Empowerment and Positive Outcomes: Frame the narrative around how Elevant empowers individuals to take control of their health and achieve tangible benefits like increased vitality and healthy aging. Use aspirational but realistic language.
• •Ensure Visual and Verbal Alignment: All copy should be complemented by high-quality, clean visuals that reflect the brand's scientific underpinning and aspirational health message. Consistency across all platforms is key.

Social Perception

Generally Positive, Trust Factor: The consistent emphasis on high-purity NMN-C®, clinical research, and endorsements from scientific figures contributes to a perception of trustworthiness, especially among consumers who value scientific evidence.

Copy Examples

• •Headline: Beyond Energy. Cellular Rejuvenation. Body: Experience the Elevant difference. Our scientifically formulated NMN-C® works deep within your cells to boost NAD+ levels, supporting enhanced energy, sharper focus, and healthy aging. Invest in your vitality. Call to Action: Discover Elevant Prime.
• •Headline: Unlock Your Body's Potential. Scientifically. Body: Elevant’s NMN-C® is more than a supplement; it’s your daily partner in cellular health. Backed by research and crafted for purity, it’s designed to help you reset, revitalize, and reclaim your youthful energy. Call to Action: Learn About Our Science.
• •Headline: The Foundation of Healthy Aging? Healthy Cells. Body: Support your body from its very core. Elevant offers high-purity, clinically tested NMN-C® to fuel cellular repair, power your immunity, and promote sustained energy. Age vibrantly with Elevant. Call to Action: Shop NMN-C® Supplements.
• •Headline: Purity. Potency. Peace of Mind. Body: At Elevant, transparency and quality are paramount. Our NMN-C® is Self-GRAS affirmed and manufactured in Europe to exacting standards. Trust in a supplement that’s as serious about your health as you are. Call to Action: Why Choose Elevant?
• •Headline: Feel the Difference Cellular Health Makes. Body: From sustained daily energy to enhanced mental clarity, customers are experiencing the powerful benefits of Elevant’s NMN-C®. It’s time to support your healthspan and live your most active life. Call to Action: Read Our Customer Stories.