Tono de Marca

Aspirational, sophisticated, minimalist, clean, passionate, and artistic.

Valores de Marca

• •Design Excellence
• •Quality & Craftsmanship
• •Atmosphere & Emotion
• •Inspiration

Mejores Prácticas

• •Use an "Elevated" Vocabulary: Employ words that convey sophistication, design, and quality. Use terms like "curated," "artisanal," "sculptural," "ambiance," "serenity," and "refined" instead of more common words like "nice," "good," or "useful."
• •Focus on "Why," Not Just "What": Instead of only describing the lamp's features, describe the feeling it creates. Connect the product to a lifestyle or an emotion.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, minimalist, and high-quality aesthetic of the product photography. Short, impactful sentences often work best.
• •Speak to the Designer's Eye: Write for an audience that appreciates the details. Mention materials, form, and the designer's intent. Treat the customer as a fellow connoisseur of good design.
• •Be Consistent Across All Channels: The sophisticated and aspirational tone should be consistent everywhere, from the website's "About Us" page to the shortest Instagram caption and customer service email. This builds a strong, recognizable brand identity.

Percepción Social

Elevaa is perceived as a high-end, niche brand for design connoisseurs, a specialized store for a specific audience. It is seen as a source of inspiration for achieving a modern, sophisticated home aesthetic, and as a curated and intentional brand.

Ejemplos de Copy

• •The Art of Focus. True clarity begins with the right light. Our [Lamp Name] is more than a lamp; it's a statement of intent. Designed with clean lines and a focused glow to elevate your workspace and your work. Discover the collection. #Elevaa #DesignLighting #MinimalistHome
• •The [Product Name] Pendant - A Sculpture of Light. Suspended in space, the [Product Name] is a testament to minimalist design and expert craftsmanship. Forged from [Material], its gentle curves cast a warm, inviting light, transforming any room into a sanctuary of calm and style. It's not just illumination; it's the centerpiece of your story.
• •Beyond Lighting. Beyond Expectation. Elevaa - Design that transforms your space.
• •Inside: Designs That Elevate the Everyday. Discover our new collection of artisanal lighting and decor.
• •Create an atmosphere of serene sophistication. The right light doesn't just illuminate a room, it defines it. Explore minimalist and Nordic-inspired lighting from Elevaa to elevate your interior design. #InteriorInspiration #NordicDesign #ModernLighting #Elevaa