Brand Tone

friendly, aspirational, youthful, and confident

Brand Values

• •Quality & Comfort: Repeated emphasis on "buttery soft fabric," "great quality," and "comfortable" fits.
• •Flattering Design: Focus on "flattering cuts" that make customers feel "confident and cute."
• •Functionality & Versatility: Swimwear designed to be active in, suitable for surfing and adventure, and staying in place.
• •Ethical Production: Commitment to being "ethically made" in California, supporting local artisans and fair labor practices.
• •Sustainability: Efforts towards using recycled and eco-friendly materials (like ECONYL® and organic bamboo cotton) and biodegradable packaging, as well as minimizing waste by using scrap fabric.
• •Authenticity & Passion: Stemming from the founder's personal story and desire to create swimwear she couldn't find elsewhere.
• •Adventure & Lifestyle: Promoting a sun-seeking, travel-loving, and active beach lifestyle.

Best Practices

• •Embrace the "Boho-Adventurous" Spirit: Infuse copy with words and phrases that evoke freedom, adventure, sunshine, and the ocean. Use a slightly informal, enthusiastic, and personal voice.
• •Highlight Key Selling Points Consistently: Always weave in mentions of "buttery-soft fabric," "flattering cuts," "comfort," "quality," and "ethically made in CA" where relevant, as these are core to the brand's identity and customer appreciation.
• •Speak Directly to the Target Audience: Address "surfers, adventurers, and sun seekers." Use language and references that resonate with a youthful, active, and style-conscious individual who values both aesthetics and functionality.
• •Be Authentic and Passionate: Let the genuine love for the product and the lifestyle shine through. Share the founder's story or the inspiration behind designs when appropriate to build a deeper connection.
• •Engage and Build Community: Encourage user-generated content, ask questions, and respond to comments in a friendly and approachable manner, mirroring the brand's social media interactions. Make customers feel like part of the "ELE SWIMS family."

Social Perception

ELE SWIMS is perceived positively by its customers and the broader online community. High Customer Satisfaction: Customers love the product quality, feel of the fabric, fit, and unique designs. Many become repeat buyers and express strong brand loyalty. Trusted for Fit and Comfort: The brand is seen as delivering on its promise of comfortable and flattering swimwear that is also practical for activities. Appreciation for Ethical Practices: While not always the primary focus of every customer review, the ethical and US-made aspects are noted and appreciated, adding to the brand's positive image. Relatable and Authentic Founder: Elle's presence on platforms like TikTok makes the brand feel more personal and relatable. Stylish and Trendy: The bohemian designs and cute patterns are perceived as fashionable and desirable.

Copy Examples

• •Instagram Post Caption (New Collection Launch): Sun-drenched days and salty hair, that's the ELE SWIMS way! ✨ Our NEW [Collection Name] just dropped, bringing you buttery-soft fabrics and cuts so flattering, you'll live in them all summer. Ready for your next adventure? Dive in! #eleswims #bohoswim #newcollection #sunchaser #ethicallymade
• •Website Homepage Banner Text: Feel confident, look amazing. ELE SWIMS: Bohemian swimwear designed for your adventures, ethically crafted in California. Discover buttery-soft suits that move with you.
• •TikTok Video Idea (Founder showing a new design): (Upbeat, trending sound) Text overlay: Spent WEEKS perfecting this new cut! 😍 Can't wait for you to feel how soft & flattering this is! ✨ #eleswims #bikinidesign #newdrop #surfergirl #madeinCA Voiceover (friendly, excited): Okay, you guys HAVE to see this! Our new [Suit Name] is finally here – the fabric is a dream, and the fit? *Chef's kiss* Perfect for catching waves or just soaking up the sun. Let me know what you think!
• •Email Subject Line (Sale Promotion): Your Next Favorite Suit Awaits! 😉 Buttery-Soft ELE SWIMS Inside... Email Body Snippet: Hey Sunshine! Still dreaming of that perfect, comfy, and cute swimsuit? The one you can actually surf, swim, and adventure in? Look no further! Our ethically-made, California-designed pieces are crafted to make you feel amazing. Dive into [Discount/Offer] for a limited time!
• •Facebook Ad Copy: Headline: Adventure-Ready Swimwear ☀️ ELE SWIMS Body: Tired of swimsuits that don't keep up? ELE SWIMS offers flattering, buttery-soft bikinis and one-pieces made for sun seekers and wave chasers. Ethically crafted in California. Shop our latest collection and find your perfect fit! [Link to website]