Brand Tone

authentic, natural, and heritage-focused

Brand Values

• •Authenticity & Purity: Sourcing natural, organic, and unadulterated products is a core value. They emphasize products being free from harmful chemicals, synthetic fragrances, and not tested on animals.
• •Heritage & Tradition: Celebrating the rich knowledge and heritage of Kerala is central to their identity. This includes using traditional formulations and methods.
• •Quality: Commitment to providing the finest quality ingredients, carefully selected and packed to retain their natural goodness.
• •Sustainability & Ethical Sourcing: Empowering local suppliers and creating sustainable livelihoods in the rural sector of India is a stated value. They focus on ethically sourced ingredients.
• •Customer Well-being: Providing products that contribute to a healthier and more natural lifestyle, including Ayurvedic solutions for wellness.
• •Accessibility: Aiming to make exotic and hard-to-find Kerala products accessible to customers globally through their online store.

Best Practices

• •Emphasize Origin and Purity: Consistently highlight that products are natural, sourced from Kerala, and made with traditional methods. Use terms like "authentic," "handpicked," "pure," "natural," "organic."
• •Storytelling around Heritage: Share the brand's history (Krishna Super Spices since 1974) and the cultural significance of Kerala's ingredients and crafts. This builds trust and connects with a desire for authenticity.
• •Warm and Appreciative Language: Use a tone that shows respect for nature, tradition, and the artisans. Words like "celebrate," "cherish," "goodness," "intoxicating scents" can be effective.
• •Clear and Informative Product Descriptions: Clearly state the natural ingredients, benefits, and absence of harmful chemicals. This aligns with the "conscious consumer" target.
• •Visual Consistency: Ensure that imagery used across all platforms (website, social media) reflects the natural, handcrafted, and cultural aspects of the brand, complementing the written tone. The "modern minimalist" aesthetic should translate visually.

Social Perception

Customers generally perceive Elephantrunk positively, associating the brand with good quality natural products, particularly spices and hair care items.

Copy Examples

• •Headline: Taste the Tradition. Experience Pure Kerala. Body: Elephantrunk brings you handpicked spices and natural wellness products, straight from the heart of Kerala. Embrace the authentic flavors and ancient wisdom of India. #PureKerala #NaturalGoodness
• •Headline: Rooted in Heritage, Crafted for You. Body: Since 1974, our family has been dedicated to sharing Kerala's finest natural treasures. Elephantrunk continues this legacy, offering you authentic, ethically sourced products that nourish body and soul. #KeralaHeritage #EthicallySourced
• •Headline: Unwrap the Essence of Nature. Body: Discover Elephantrunk's range of 100% natural skin and hair care. Made with traditional Kerala ingredients, free from harsh chemicals. Because your body deserves the purest care. #NaturalBeauty #ChemicalFree
• •Headline: From Kerala's Farms, To Your Home. Body: Elephantrunk connects you with the vibrant spices and unique crafts of Kerala. We empower local artisans and bring their passion directly to you. Support tradition, savor quality. #SupportLocalArtisans #KeralaSpices
• •Headline: Feel the Difference of Authentic Ayurveda. Body: Explore Elephantrunk's Ayurvedic oils and wellness essentials. Crafted with ancient knowledge for modern well-being. Naturally effective, a touch of Kerala's healing tradition. #AyurvedicHealing #WellnessJourney