Brand Tone

Innovative & Futuristic, Educational & Accessible, Professional & Technical, Enthusiastic & Passionate, Collaborative

Brand Values

• •Innovation
• •Education
• •Accessibility & Affordability
• •Collaboration & Open Source
• •Improving Lives (Efficiency & Companionship)
• •Global Reach

Best Practices

• •Emphasize "Possibility" and "Innovation": Use aspirational language that speaks to the future and the potential of robotics. Words like "unlock," "discover," "future," "innovate," and "create" align with their forward-thinking approach.
• •Maintain an Educational and Supportive Voice: Even when discussing technical products, frame it as an opportunity for learning and growth. Offer clear explanations and highlight the ease of getting started. Phrases like "easy to program," "learn with us," "step-by-step" can be beneficial.
• •Showcase Real-World Applications & User Stories: Feature projects from students, educators, and hobbyists. This makes the technology relatable and demonstrates its practical value, reinforcing the "accessible" aspect of the brand. User-generated content can be very powerful.
• •Balance Technical Detail with Enthusiasm: While providing necessary specifications, infuse copy with passion for robotics and its potential. Avoid overly dry or jargon-filled language where possible, or explain technical terms simply. The vision "Enjoy Robots World" should subtly permeate the communication.
• •Be Transparent and Responsive: Acknowledge user feedback (both positive and negative) in communications. Clearly outline support channels and provide accessible documentation. This builds trust and shows a commitment to the user experience, addressing some of the mixed perceptions found in reviews.

Social Perception

Pioneering & Innovative, Good for Education and Hobbyists, Mixed on Support and Documentation, Value Proposition, Developing Brand, Focus on "AI for Good"

Copy Examples

• •Headline: Unlock the Future of Robotics. Today. Body: Dive into the world of automation with Elephant Robotics. Our intuitive, open-source cobots are designed for creators, educators, and innovators like you. Start building your vision.
• •Headline: Your First Robot Awaits. No PhD Required. Body: Elephant Robotics makes learning robotics accessible and fun. With myCobot and our easy-to-use programming tools, you're not just assembling a robot; you're shaping the future. Explore. Create. Innovate.
• •Headline: Bring Your Ideas to Life, One Arm at a Time. Body: From classroom projects to smart automation, Elephant Robotics provides the collaborative tools to turn your concepts into reality. Lightweight, affordable, and powerful – what will you create?
• •Headline: More Than Metal: Robots with Purpose. Body: At Elephant Robotics, we believe in "Robotics for a Better Tomorrow." Discover our range of educational cobots and companion bionics designed to assist, educate, and inspire. Join the robotics revolution.
• •Headline: Code, Create, Collaborate. The Future is Open Source. Body: Elephant Robotics champions the power of community. Our platforms support Python, ROS, and visual programming, giving you the freedom to innovate. Let's build the next generation of robotics, together.