Tono de Marca

Sophisticated, Confident, and Artisanal

Valores de Marca

• •Quality and Craftsmanship
• •Sustainability and Respect
• •Modern Elegance
• •Heritage

Mejores Prácticas

• •Lead with "Made in Italy": Always connect the product back to its Italian heritage and craftsmanship. This is the brand's most powerful differentiator and should be present in bios, product descriptions, and ad copy.
• •Use Empowering Adjectives: Employ strong, confident words that reflect the target customer, such as "tenacious," "confident," "self-conscious," "modern," and "unforgettable."
• •Balance Heritage with Modernity: Pair words about tradition ("heritage," "artisanal," "generations") with forward-looking terms ("modern," "contemporary," "eccentric," "glamorous") to show the brand is evolving, not static.
• •Integrate Sustainability Seamlessly: Mention "eco-sustainable yarns" or "respect for the environment" as a core feature, not an afterthought. This frames sustainability as an integral part of the luxury promise.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang, excessive emojis, or generic hype words ("amazing," "must-have"). Instead, opt for a more elevated and descriptive lexicon ("woven," "crafted," "silhouette," "fusion") that matches the premium price point and quality of the product.

Percepción Social

The brand is perceived as a high-end, niche luxury provider, positively associated with Italian luxury and eco-conscious appeal, maintaining a professional and controlled public persona.

Ejemplos de Copy

• •The Art of the Unforgettable. Woven from the finest eco-sustainable Italian yarns, the 'Alessia' cardigan is more than a garment —it's a statement. For the woman who leads with confidence and dresses with intention. Discover heritage in every thread. #EleonoraGottardi #MadeInItaly #LuxuryKnitwear #SustainableFashion
• •Three Generations of Italian Knitwear. Reimagined for the Modern Woman. Experience the fusion of heritage craftsmanship and contemporary, glamorous style. 100% Made in Italy. 100% For the tenacious spirit. Shop The Collection
• •Color, Quality, Confidence: The FW25 Collection Has Arrived. This season, we delve deeper into our heritage, bringing you a collection where vibrant color meets unparalleled Italian craftsmanship. Each piece is a testament to our core values: quality you can feel, sustainability you can trust, and a style that is unapologetically you. Be the first to experience the new vision of luxury.
• •Don't Choose Between Luxury and Sustainability. At ELEONORA GOTTARDI ™, respect is woven into everything we do. From our eco-sustainable yarns to our multi-generational Italian artisans, we create luxury knitwear that honors both the planet and your personal style. Wear your values. Learn Our Story
• •The 'Chiara' Lurex Maxi Dress. Designed not to go unnoticed, the Chiara dress embodies modern glamour. Crafted in our family-owned Italian atelier from fine, eco-friendly lurex, its form-fitting silhouette and subtle shimmer are made for the self-conscious woman. A timeless piece built on a legacy of quality and a vision for the future.