Brand Tone

approachable, genuine, nurturing, simple, warm, and personal

Brand Values

• •Handmade Quality and Craftsmanship
• •Simplicity and Timelessness
• •Comfort and Practicality
• •Personal Connection
• •Sustainability

Best Practices

• •Maintain a Personal and Authentic Voice: Always write from the heart. Share the story behind the products and the brand to foster a deeper connection with your audience.
• •Emphasize Handmade and High-Quality: Use descriptive words that highlight the craftsmanship and superior materials of your clothing. Words like "artisanal," "hand-sewn," "premium," and "organic" can be powerful.
• •Keep it Simple and Clear: Your language should be as clean and uncluttered as your designs. Avoid jargon and complex sentences. Let the quality of your products speak for itself.
• •Use a Consistent Visual and Verbal Language: Ensure that the tone of your copy matches the aesthetic of your photos. A minimalist, natural visual style should be paired with warm, simple, and genuine text.
• •Engage with Your Community: Respond to comments and messages in a friendly and personal manner. Ask questions and encourage your followers to share their own "eleo moments," creating a sense of community around your brand.

Social Perception

eleo kidswear is perceived as a niche, artisanal label offering high-quality, handmade children's clothing. Customers are typically parents who appreciate minimalist design, natural materials, and the brand's authentic story, aligning with interests in sustainable and ethically produced goods. The 'mini-me' aspect also appeals to modern parenting trends, conveying a trustworthy brand that offers unique and special items.

Copy Examples

• •Wrapped in simplicity, ready for adventure. Our new handmade romper is crafted from the softest organic cotton, because we believe that the most beautiful moments are often the simplest. #eleokidswear #handmade #simpleisbeautiful
• •Dressing your little one should be simple and joyful. At eleo kidswear, every piece is handmade with love and care, from our family to yours. Discover our collection of timeless, comfortable essentials. #shopsmall #consciousparenting #kidswear
• •It started with a needle and thread, and a desire to create beautiful, simple clothing for my own children. Today, eleo kidswear is a celebration of handmade quality and the simple joys of childhood. Every piece is designed, sewn, and packaged by me, with the hope that it will be a cherished part of your little one's adventures.
• •Because twinning is winning. Our 'super salty summer' set is now available in your size too. Made from the same soft, breathable fabric as our kids' version, it's perfect for creating unforgettable memories together. #minime #matchymatchy #family style
• •Hello, sunshine! Our new collection has arrived, filled with earthy tones and cozy textures to welcome the warmer days. Each piece is handmade with the same love and care you've come to expect from us. We can't wait to see your little ones making memories in them.