Brand Tone

Elegant and Aspirational, Professional and Informative, Timeless and Enduring.

Brand Values

• •Quality & Craftsmanship
• •Durability & Longevity
• •Timeless Design
• •Customer Satisfaction
• •Creating a Sanctuary

Best Practices

• •Lead with Durability, Sell the Dream: Always anchor the copy in the tangible benefit of quality and the 10-year guarantee, but use that foundation to sell the aspirational dream of a beautiful, timeless garden sanctuary.
• •Use Elegant and Evocative Language: Employ sophisticated adjectives like "timeless," "handcrafted," "elegant," "bespoke," and "enduring." Avoid slang, overly casual language, or high-pressure sales tactics.
• •Showcase, Don't Just Tell: Leverage customer testimonials and user-generated photos in your copy. Write captions that tell the story behind a customer's garden project, making the brand relatable and the results tangible.
• •Emphasize Heritage and Authority: Mentioning the "handcrafted" nature and European manufacturing roots adds a layer of authenticity and authority that justifies the premium positioning.
• •Maintain Visual and Tonal Harmony: Ensure that the tone of the copy perfectly complements the high-quality, professional photography used across all platforms. The words and images must work together to tell the same story of elegance, quality, and timelessness.

Social Perception

ELEO Jardin is perceived as a premium, specialist brand for discerning homeowners and garden enthusiasts who value quality, design, and durability over price. Its products are aspirational items associated with established, beautiful homes and gardens.

Copy Examples

• •Invest in a Lifetime of Beauty. Handcrafted Wrought Iron Pavilions and Arches, Guaranteed to Endure.
• •From a simple path to a breathtaking floral tunnel. Our 'Calabria' rose arch is more than a structure; it's the start of your garden's next chapter. Hand-forged to inspire for decades to come. #EleoJardin #GardenDesign #WroughtIronElegance #TimelessGarden
• •The Art of the Garden. Your garden deserves more than temporary fixes. Discover ELEO Jardin's collection of bespoke wrought iron pergolas and trellises. Engineered in Germany, designed for your French sanctuary. All with a 10-year rust-free guarantee. Configure your dream garden today.
• •Elegant garden structure idea: A timeless wrought iron pavilion becomes the heart of the garden, creating a perfect space for tranquil afternoons and evening gatherings. Choose your finish to match your home's unique style. #GardenPavilion #WroughtIron #OutdoorLiving #GardenInspiration #EleoJardin
• •An Oasis for a Lifetime | Explore The ELEO Jardin Collection