Brand Tone

Empathetic & Supportive, Encouraging & Positive, Knowledgeable & Professional, Accessible & Inclusive, Nurturing & Gentle

Brand Values

• •Well-being (Holistic)
• •Accessibility & Inclusivity
• •Empowerment
• •Authenticity & Personal Connection
• •Safe & Informed Practice
• •Service

Best Practices

• •Always Lead with Empathy: Start by acknowledging the audience's potential pain points, stiffness, or insecurities before offering a solution. Use phrases like \"Feeling stiff?\" or \"Navigating postpartum changes can be challenging...\"
• •Use Inclusive and Encouraging Language: Avoid jargon where possible, or explain it clearly. Focus on progress, not perfection. Use words like \"gentle,\" \"supportive,\" \"your pace,\" \"discover,\" \"journey.\"
• •Maintain a Positive and Reassuring Voice: Even when discussing challenges (like diastasis recti or inflexibility), frame the message around hope, potential for improvement, and self-care.
• •Share Authentic Stories and Testimonials: Let the voices of happy clients reinforce the brand's values and effectiveness. This builds trust and relatability. When sharing your own story, be genuine and open.
• •Be Consistent Across All Platforms: Whether it's a website page, an Instagram caption, or a TikTok video, the core message of accessibility, support, and knowledgeable guidance should shine through. Ensure visuals also align with this gentle, inviting, and professional tone.

Social Perception

Trusted Guide, Supportive Community Builder, Effective Teacher, Relatable

Copy Examples

• •Think yoga isn't for you because you can't touch your toes? Think again! Our 'Yoga For Stiff People®' online classes are designed with YOUR body in mind. Gentle, effective, and absolutely no judgment – just the joy of discovering movement and ease you never thought possible. Start your journey to a more flexible you today.
• •Embrace the beautiful journey of pregnancy with yoga that understands and supports your changing body. Our prenatal classes offer a sanctuary to connect with your baby, ease discomfort, and build strength for labor and beyond. Nurture yourself, mama. You deserve it.
• •Reconnecting with your body after baby? Our postpartum yoga helps you gently rebuild strength, address diastasis recti, and find moments of calm in the wonderful whirlwind of new motherhood. Let's navigate this chapter together, safely and lovingly.
• •Unlock your body's potential and quiet your mind. Join Elena Altieri's upcoming workshop to explore [Workshop Theme, e.g., 'Finding Freedom in Your Hips'] and leave feeling refreshed, stronger, and more connected to your inner wisdom. It's time to feel good in your own skin.
• •Feeling tight after a long day? Try this simple stretch! We believe yoga is for every body. What are your biggest flexibility challenges? Share in the comments – let's support each other! #YogaForStiffPeople #AccessibleYoga #ElenaAltieriYoga