Brand Tone

Elegant & Minimalist, Experiential & Personal, Modern & Trendy, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Lasting Connections & Memories
• •Effortless Style & Simplicity
• •Personal Expression & Uniqueness
• •Experience

Best Practices

• •Emphasize the Experience: Always frame the "getting zapped" process as a special, memorable, and enjoyable moment, not just a transaction. Use words like "experience," "moment," "celebrate," "unique."
• •Focus on "Effortless Elegance": Highlight the minimalist, timeless, and versatile nature of the jewelry. Use terms like "delicate," "fine," "classic," "everyday luxury," "no-fuss."
• •Speak to Connection & Permanence (Subtly): Hint at the symbolic nature of permanent jewelry – bonds, memories, self-expression – without being overly sentimental. Words like "lasting," "forever," "cherish," "personal" can be effective.
• •Maintain a Modern & Clean Aesthetic: Ensure copy is concise, easy to read, and uses contemporary language. Avoid overly ornate or complex sentence structures. Mirror the visual style of the brand.
• •Be Informative but Inviting: Clearly communicate about the materials (e.g., "quality 14k gold fill," "hypoallergenic sterling silver") and the process, while maintaining a warm, approachable, and exciting tone that encourages inquiries and bookings.

Social Perception

Trendy & Desirable, Investment Piece, Fun & Unique Experience, Concerns about Permanence/Practicality, Symbolic

Copy Examples

• •Headline: Your Everyday Sparkle, Locked In. Body: Discover the beauty of Element Made permanent jewelry. Effortless, timeless, and uniquely yours. Get zapped and carry a reminder of what matters, always. #PermanentJewelry #ElementMade #ForeverSparkle
• •Headline: The Ultimate Friendship Bracelet Just Got an Upgrade. Body: Celebrate your bond with a matching Element Made permanent bracelet. A delicate chain, a lasting memory. Book your experience together! #FriendshipGoals #PermanentBracelet #GetZapped
• •Headline: Minimalist Luxury That Lasts. Body: Crafted from 14k gold fill and sterling silver, our permanent jewelry is designed for your life. No clasps, no fuss – just continuous shine. Visit an Element Made pop-up! #MinimalistJewelry #GoldFilled #EffortlessStyle
• •Headline: More Than Jewelry, It's an Element of You. Body: Express your unique style with a piece that’s welded to fit you perfectly. Element Made offers a personalized experience and a jewel that becomes part of your story. What will yours say? #CustomJewelry #PersonalStyle #ElementStory
• •Headline: The "ZAP" Everyone's Talking About! Body: Experience the magic of Element Made permanent jewelry. Quick, painless, and oh-so-chic. Find our next event and add a permanent touch of elegance to your look. #GetZapped #JewelryExperience #TrendyJewelry