Brand Tone

innovative, scientific, enthusiastic, educational, personal, and excited, fostering a sense of shared discovery.

Brand Values

• •Authenticity & Purity
• •Innovation
• •Community Engagement
• •Quality & Craftsmanship
• •Education

Best Practices

• •Always ground the product in its scientific origins, using terms like "pure," "atomic number," and "periodic table" to reinforce authenticity and highlight the intersection of science and gaming.
• •Emphasize the unique tactile experience of the dice using descriptive words such as "heavy," "dense," "lightweight," "solid," and "tactile" to engage the customer's imagination.
• •Write with enthusiastic passion, employing excited language, exclamation points, and a slightly informal tone, especially in community updates, to mirror the excitement of creators and collectors.
• •Frame the product as both an educational tool and a sophisticated collector's item, making customers feel like they are acquiring something rare, unique, and intelligent through phrases like "tangible science" and "collector's delight."
• •Foster a community of enthusiasts by using inclusive language that celebrates niche interests, such as "geek out," to build a strong tribe around the brand's blend of scientific curiosity and gaming culture.

Social Perception

Element Dice is perceived as a niche, premium, and highly innovative collector's item. It appeals to a mix of tabletop gamers and science enthusiasts and is seen as a Kickstarter success story. Key discussions revolve around the unique tactile experience and novelty, with minor safety concerns about materials being addressed by the company.

Copy Examples

• •Hold the weight of the universe in your hand. This isn't just a die. It's Tungsten. It's Aluminum. It's a piece of the periodic table, precision-crafted for a perfect roll. Element Dice are made from 99.9% pure elements for a gaming experience you can feel. Ready to upgrade your game night? #ElementDice #TTRPG #Science #GeekOut
• •You asked, and we listened! Thanks to the incredible support from this community, we're unlocking our next element: pure Titanium (Ti)! Get ready to add this legendary metal to your collection. It's light, it's strong, and it's coming soon. Thank you for making Element Dice a reality—we can't wait to get these into your hands!
• •Go beyond plastic. Experience the elements. The Element Dice Set is a tribute to science and sport. Each die is crafted from nearly 100% pure Copper (Cu), balanced for a true roll and imprinted with its atomic number and mass. It’s not just an accessory; it’s a tangible piece of science, perfect for the dedicated gamer, collector, or science enthusiast. Feel the difference. Roll the elements.
• •New Element Drop: The Rarest Dice We've Ever Made.
• •From the Periodic Table to Your Game Table. Discover dice forged from pure Iron, Copper, Zinc, and more. A collector's item and a gamer's new favorite tool.