Brand Tone

Spiritual & Mystical, Nurturing & Empowering, Earthy & Natural, Intentional & Mindful, Respectful & Aware

Brand Values

• •Connection to Nature/Earth
• •Holistic Healing & Wellbeing
• •Sustainability & Ethical Sourcing
• •Authenticity & Quality
• •Empowerment & Self-Care
• •Intuition & Intention

Best Practices

• •Embrace Spiritual & Mystical Language: Consistently use words like sacred, ritual, energy, vibration, soulful, magick, intuition, manifest, and healing to reinforce the brand's core essence.
• •Highlight Natural & Ethical Origins: Always emphasize sustainably Australian grown, ethically sourced, botanical, Earth Medicine, and eco-friendly packaging to build trust and appeal to conscious consumers.
• •Maintain a Nurturing & Empowering Voice: Frame product benefits around personal growth, healing, empowerment, and self-care. Use encouraging and supportive language.
• •Emphasize Intention & Craftsmanship: Use phrases like slow-made with intention, intuitively created, handcrafted, and thoughtfully curated to convey the care and uniqueness of the products.
• •Incorporate a Sense of Reverence & Gratitude: Continue acknowledging traditional custodians where appropriate and generally maintain a respectful tone towards nature, healing practices, and the customer's journey.

Social Perception

Positive & Appreciative, Gift-Worthy, Trusted Source, Artisanal & Unique

Copy Examples

• •Instagram Post (New Product - Clarity Crystal & Herb Bundle): Seeking mental stillness amidst the beautiful chaos? ✨ Our new 'Clarity' Bundle, handcrafted with sustainably sourced Australian botanicals and ethically chosen clear quartz, is here to help quiet the noise and awaken your intuition. Slow-made with intention, for your sacred moments. Tap to invite clarity in. #ElementalsBotanica #EarthMedicine #CrystalHealing #FindYourClarity #SpiritualWellness
• •Website Product Description (Self-Love Ritual Kit): Nourish your soul and embrace your inner radiance with our Self-Love Ritual Kit. Lovingly curated with ethically sourced rose quartz, a handcrafted botanical smudge stick, and our signature 'Heart's Embrace' intention candle, this kit is your invitation to a deeper connection with yourself. Each element is chosen to empower heart healing and gentle self-acceptance. Begin your journey back to you.
• •Email Newsletter Subject: ✨ Awaken Your Inner Magick This Season ✨ Hello [Customer Name], Feel the subtle shift in the air? It's a call to reconnect, to heal, to manifest. At Elementals Botanica, we craft Earth Medicine to support your journey. Discover our latest intuitively created botanical wonders and ethically sourced healing stones, designed to help you live your highest potential. Explore the collection: [Link]
• •Facebook Ad (Targeting users interested in mindfulness & natural wellness): Feeling overwhelmed? Reconnect with the grounding energy of Mother Earth. Elementals Botanica offers soulful creations – from healing crystal kits to botanical smudge bundles – all slow-made with intention in Australia. Empower your wellbeing, naturally. Shop now and find your peace. #Mindfulness #NaturalHealing #AustralianMade #SpiritualGifts
• •Etsy Shop Announcement Update: 🌸 Spring Blessings from Elementals Botanica! 🌸 Each of our Earth Medicine treasures, from vibrant crystal kits to aromatic smudge wands, is slow-made with positive intention and respect for our beautiful planet. Whether you're seeking a thoughtful gift or a tool for your own spiritual journey, let your intuition guide you through our lovingly handcrafted collection. Thank you for supporting sustainable, heart-centered creations!