Brand Tone

Friendly, passionate, and community-oriented; enthusiastic and expert, using TCG-specific language, and inclusive.

Brand Values

• •Community
• •Passion
• •Accessibility
• •Trust and Quality
• •Authenticity

Best Practices

• •Speak like a fan, not just a seller: Use hobby jargon and language naturally. References to "pulls", "grails", "packs", and "decks" demonstrate authenticity.
• •Prioritize community in communication: Whenever possible, frame announcements and posts around the idea of community. Instead of "We sell X", try "Join us to discover X".
• •Use emojis to add enthusiasm and friendliness: The strategic use of emojis (like 🔥, ✨, 🎉, 💎) can enhance the brand's passionate and friendly tone without appearing unprofessional.
• •Actively interact with comments and messages: Respond to questions and comments on social media quickly and personally. Thank those who leave positive reviews and participate in conversations.
• •Show the people behind the brand: Share photos and videos of in-store events, staff, and customers (with their permission). This humanizes the brand and reinforces the value of community.

Social Perception

Very positive, perceived as a "hidden gem" for the TCG community in Wokingham and Reading, a specialized, friendly store run by people genuinely caring about the hobby. Its location in a "Craft Village" enhances its unique and dedicated image. Strong indicators of positive perception and a loyal customer base.

Copy Examples

• •New stock alert! 🔥 The latest Twilight Masquerade boxes have just landed. Ready to hunt for that Greninja ex? Stop by the store this weekend or order online! Link in bio. #PokemonTCG #ElementalCards #NewReleases #Wokingham
• •Calling all Illumineers! ✨ Our next Lorcana tournament night is Friday at 7 PM. Whether you're a seasoned ink slinger or just starting your adventure, you're welcome! Limited spots, secure yours at elemental.cards/events. #DisneyLorcana #TCGCommunity #GameNight #HolmeGrange
• •Have a card that's your treasure? 💎 Let's give it the royal treatment it deserves! Our card grading intermediation service handles the entire process so your card returns safe and valued. Ask us how! #CardGrading #PokemonCollector #TCG
• •More than a store, we're a community. ❤️ Thanks for making Elemental Cards your place! #ElementalCards #Community #Hobby
• •Subject: Ready for the weekend? We make it easy! Hi [Name]! Just so you know, this weekend we have a 10% discount on all One Piece booster packs. It's the perfect opportunity to get the cards you need for your deck. We look forward to seeing you in store or use code ONEPIECE10 on our website!