Brand Tone

Aspirational and Empowering

Brand Values

• •Quality
• •Individuality
• •Empowerment

Best Practices

• •Lead with "You": Center the customer in all communication. Frame messaging around her feelings, aspirations, and identity.
• •Use Empowering Language: Incorporate words like "empower," "confidence," "celebrate," "bold," and "individuality" to reinforce the brand's core values.
• •Tell a Story: Every piece of clothing has a story. Describe not just the fabric and fit, but the feeling and confidence it brings to the wearer.
• •Maintain a Positive and Aspirational Tone: All copy, from product descriptions to error messages, should be uplifting and encouraging, reinforcing the brand's positive ethos.
• •Develop a Brand Style Guide: Create a formal document outlining the brand's tone, voice, and key messaging pillars. This ensures that any team member or freelancer can write copy that is consistent with the Elei Urban identity.

Social Perception

Limited but Positive

Copy Examples

• •Style isn't just worn. It's embodied. Discover the collection that empowers you.
• •The [Dress Name]: Where elegance meets confidence. Crafted with exceptional detail, this dress isn't just a piece of clothing; it's a statement. Perfect for the woman who owns her individuality.
• •Elei Urban was born from a simple idea: that every woman deserves to feel phenomenal. We are more than a brand; we are a celebration of you.
• •Ready to feel empowered? Your new look is inside.
• •From boardroom confidence to weekend chic, our tops are designed to celebrate every facet of you. Find your perfect fit, find your power.