Brand Tone

Elegant, Sophisticated, Knowledgeable, Authoritative, Warm, Inviting, Passionate, Authentic, Timeless, and Curated

Brand Values

• •Craftsmanship and Quality
• •Timeless Design and Aesthetics
• •Authenticity and Heritage
• •Expertise and Education
• •Bringing Good Design to Everyone
• •Creating Inspiring and Livable Spaces
• •Customer Experience and Community
• •Sustainability and Eco-Consciousness

Best Practices

• •Emphasize Storytelling: Every piece, especially antiques, has a story. Weave in narratives about origin, craftsmanship, historical period, or the Scandinavian lifestyle to add depth and authenticity. For instance, instead of \"Swedish Chest,\" try \"18th Century Gustavian Painted Chest, retaining its original calming blue patina, handcrafted in the Dala region of Sweden.\"
• •Use Evocative and Sensory Language: Focus on words that convey the brand's aesthetic: \"serene,\" \"calming,\" \"light-filled,\" \"textured,\" \"handcrafted,\" \"authentic,\" \"timeless,\" \"elegant,\" \"fresh,\" \"soulful.\" Appeal to the feeling the furniture and spaces evoke.
• •Maintain an Educated and Passionate Voice: Share knowledge subtly. Brief mentions of design periods (e.g., \"Rococo charm,\" \"Danish Modern lines\"), materials, or artisan techniques can underscore expertise without being overly academic. Let the founders' passion for the subject shine through.
• •Focus on the \"Why\" Behind the Design: Connect pieces to the Scandinavian values they represent – simplicity, functionality, harmony with nature, quality, and creating a comfortable, inviting home (the concept of \"hygge\" or \"lagom\").
• •Visual and Verbal Consistency: Ensure the language used in captions, product descriptions, and articles mirrors the sophisticated, calm, and curated aesthetic of their photography and store presentations. The words should feel like a natural extension of the visual experience.

Social Perception

Eleish Van Breems Home is widely perceived as a premier destination for authentic Scandinavian antiques and high-quality contemporary Nordic-inspired furnishings. The founders, Rhonda Eleish and Edie Van Breems, are seen as leading experts, authors, and tastemakers in the field of Scandinavian design in the U.S. The brand is associated with luxury, elegance, exceptional taste, and a unique, calming aesthetic. Their stores are viewed not just as retail spaces but as beautifully curated experiences that transport visitors. There's a strong appreciation for their commitment to historical restoration in their physical store locations, blending the brand's ethos with local heritage. Clients and collaborators generally express high satisfaction, citing professionalism, unique finds, and a pleasant working relationship.

Copy Examples

• •Headline: The Enduring Allure of Scandinavia. In Your Home. Body: Discover handcrafted furniture, rare Gustavian antiques, and contemporary Nordic designs that speak of timeless quality and serene living. At Eleish Van Breems Home, we curate pieces with stories, meant to be cherished for generations. Explore the collection.
• •Headline: Where History Meets Modernity. Body: Experience the unique Eleish Van Breems aesthetic – a thoughtful blend of centuries-old craftsmanship and fresh, contemporary Nordic design. Each piece is chosen for its integrity, beauty, and ability to create spaces that are both inspiring and deeply personal. Visit our Westport flagship.
• •Headline: Step into a Nordic Retreat. Body: Our doors are open to a world of calming palettes, layered textures, and the soulful elegance of Scandinavian design. Let us guide you in creating a home that is a true sanctuary. Discover tranquility, find inspiration.
• •Headline: More Than Antiques. A Legacy of Design. Body: With decades of expertise and a passion for Nordic heritage, Rhonda Eleish and Edie Van Breems invite you to explore an unparalleled collection. From sought-after 18th-century treasures to exclusive artisan collaborations, find the authentic essence of Scandinavia here.
• •Headline: Live Beautifully. Live Lagom. Body: Embrace the Scandinavian philosophy of balanced, artful living. Our collection of furniture, lighting, and home essentials is curated to bring harmony, comfort, and enduring style to your everyday life. Because good design is for everyone, every day.