Brand Tone

Authentic & Passionate, Craft-Oriented & Quality-Focused, Cool & Stylishly Edgy, Community-Centric & Welcoming, Playful & Approachable (on social media)

Brand Values

• •Quality & Craftsmanship
• •Community Engagement
• •Aesthetic & Experience
• •Innovation & Seasonality
• •Accessibility & Inclusivity

Best Practices

• •Embrace the "Poetic Edge": Don't shy away from the slightly darker, more contemplative aspect of the "Elegy" name in your storytelling. It adds depth and uniqueness. This can be balanced with warmth and community focus.
• •Visual Storytelling is Key: Continue leveraging high-quality, aesthetically pleasing photography and videography that reflects the minimalist, stylish, and sometimes moody vibe of the brand. Ensure consistency across all visual platforms.
• •Highlight the Craft & Sourcing: Regularly share details about coffee bean origins, roasting processes (even if done via partners like Anchorhead initially, now more in-house focus), and the creation of in-house syrups or food items. This reinforces the "quality" and "craft" values.
• •Foster Community Dialogue: Actively engage with comments and user-generated content. Run local promotions, highlight community partnerships, and make customers feel like part of the "Elegy family." Continue asking questions in captions to encourage interaction.
• •Be Authentically Nashville: Weave in local references, celebrate Nashville culture, and continue to position Elegy as an integral part of the local scene. This resonates with both locals and visitors looking for an authentic experience.

Social Perception

High-Quality Coffee Destination, Trendy & Cool Spot, Community Hub, Friendly & Welcoming Service, Reliable for Good Food, Growing Local Brand

Copy Examples

• •Headline: Your Morning, Elevated. Body: Beyond the bean. Every Elegy cup is a ritual, crafted with passion from meticulously sourced coffee and the finest local ingredients. Start your day with intention. #ElegyCoffee #NashvilleCoffee
• •Headline: Your Neighborhood Pause Button. Body: Step into Elegy. Whether it's for a quiet moment with our latest single-origin or a catch-up with friends over a Honey Bear, find your space with us. More than coffee, we're community. #NashvilleSpots #ElegyVibes
• •Headline: An Ode to Great Coffee. Body: Why Elegy? Because some moments, and some coffees, are worth remembering. Discover our signature blends and seasonal creations – each a carefully composed experience. #ElegyCoffee #WorthTheSip
• •Headline: Taste the Season: [Seasonal Drink Name] is Here! Body: Just dropped: Our new [Seasonal Drink Name]! [Brief, evocative description of flavor]. Crafted in-house and only here for a limited time. Don't miss out on your new fall favorite. #ElegySeasonal #NashvilleEats #LimitedTime
• •Headline: Craft Your Day. Start at Elegy. Body: Fuel your hustle, your creativity, your calm. Elegy Coffee is designed for every part of your Nashville life. Quality brews, inspiring spaces. Find your local Elegy. #MyElegy #NashvilleLife #CoffeeCulture