Brand Tone

aspirational yet accessible

Brand Values

• •Authenticity
• •Quality
• •Value
• •Trust and Security
• •Style

Best Practices

• •Always Lead with Authenticity: Every piece of copy, from a product description to a social media post, should reinforce the "100% Original" promise. This is the primary trust signal for the brand and must be consistently present.
• •Balance Aspiration with Accessibility: Use language that speaks to the premium quality and style of the brands ("eleva tu look," "diseño exclusivo") but always pair it with the accessible value proposition ("a precios increíbles," "con descuento," "pago contraentrega").
• •Speak the Local Language: Continue using Colombian Spanish and referencing local touchpoints (like the Bucaramanga store and nationwide shipping). This makes the international brands feel closer and more relevant to the target audience.
• •Create a Sense of Urgency and Scarcity: Since it's an outlet, inventory is often limited. Use language like "unidades limitadas," "antes de que se agoten," and "no te lo pierdas" to encourage immediate action and reduce purchase hesitation.
• •Be Visually Descriptive and Action-Oriented: In fashion, visuals are key. The copy should complement the visuals by describing the feel, fit, and style of the clothing. Always end with a clear and strong Call to Action (CTA), telling the user exactly what to do next (e.g., "Compra ahora," "Desliza para ver," "Pide por DM").

Social Perception

The public perception of elegi2 is positive; they are perceived as a reliable source for authentic American apparel in Colombia due to their effective communication strategy.

Copy Examples

• •Eleva tu estilo a otro nivel. 🚀 La autenticidad y el diseño audaz de Psycho Bunny acaban de aterrizar en elegi2. 100% original, como todo lo que te ofrecemos. ¿Estás listo para destacar? ¡Pide el tuyo por DM o en elegi2.com.co antes de que se agoten!
• •Headline: Tus Marcas Favoritas, Precios Increíbles. Body: ¿Por qué elegir solo una? En elegi2, traemos lo mejor de las marcas americanas directo a tu clóset. 💯 Productos originales con descuentos que no vas a creer. ¡Explora la colección y disfruta de envíos a toda Colombia! Compra segura y con pago contraentrega.
• •On-screen text: 'Look 1: Casual & Cool', 'Look 2: Noche de Viernes', 'Look 3: Estilo Urbano'. Caption: '3 outfits, 1 lugar: elegi2. 🔥¿Cuál es tu favorito? Todas las prendas son 100% originales y están disponibles online y en nuestra tienda en Bucaramanga. #RopaAmericana #ModaColombia #OutfitInspo'
• •Subject: 🤫 Alerta de Descuento: Nuevos hoodies Tommy Hilfiger & más...
• •Text: AMERICAN OUTLET: HASTA 50% OFF | Lacoste, Hugo Boss y más. Calidad y autenticidad garantizadas. Button: COMPRAR AHORA