Brand Tone

Professional & Expert, Accessible & Approachable, Innovative & Modern, Inspiring & Empowering

Brand Values

• •Quality
• •Expertise & Personalized Advice
• •Innovation
• •Accessibility
• •Customer Empowerment

Best Practices

• •Prioritize Clarity and Expertise: Always communicate with a knowledgeable yet easy-to-understand voice. Explain the benefits of products and ingredients clearly.
• •Highlight Innovation (Where Applicable): When discussing new products, services, or technologies like the intelligent mirror, emphasize the modern, problem-solving aspects.
• •Maintain an Encouraging and Empowering Tone: Frame advice and product recommendations in a way that makes the customer feel capable and confident in achieving their beauty goals.
• •Be Visually Consistent: Ensure that the language used in social media, website copy, and advertisements aligns with the professional and stylish imagery the brand uses.
• •Stay True to Accessibility: Even when promoting professional or advanced products, ensure the language doesn't become overly technical or exclusionary. The goal is to invite customers in, not intimidate them.

Social Perception

Trusted Hair Care Authority, Innovative Retailer, Provider of Quality and Variety, Convenient and Accessible

Copy Examples

• •Unlock Your Hair's Potential. Discover Personalized Routines with Éléganza. Step into a new era of hair care. Our experts and innovative technology are here to guide you to the perfect products for your unique hair needs. Experience the Éléganza difference. #StyleWithÉléganza
• •Professional Hair Care, Now Closer Than Ever. Your favorite salon-quality brands and expert advice are now available at your local Jean Coutu and Brunet pharmacies. Visit the Éléganza Professional Space and let our intelligent mirror find your perfect match. Beautiful hair days are just an aisle away!
• •20 Years of Beauty Expertise, At Your Service. At Éléganza, we're passionate about empowering you through beauty. With over 10,000 professional products and personalized advice, we're your trusted partner in achieving the hair you've always dreamed of. #ÉléganzaBeauty
• •Tired of Hair Guesswork? Get Answers. Introducing the Éléganza intelligent mirror – analyzing your hair to recommend tailored solutions instantly. Say goodbye to trial and error and hello to radiant, healthy hair. Find it at select pharmacies. #HairTech #PersonalizedBeauty
• •From Salon Secrets to Your Shelf. Éléganza brings you the best in professional hair care, making top-tier brands and expert tips accessible to everyone. Explore our curated collections online or in-store and elevate your hair game. #ProHairCare #AccessibleLuxury