Brand Tone

Aspirational, Direct, Trendy, Approachable

Brand Values

• •Trendiness
• •Dependability
• •Customer Service
• •Affordability
• •Passion for Fashion

Best Practices

• •Maintain a balance between aspirational language and clear, concise product descriptions.
• •Highlight the 'Curvy' section and any inclusive sizing options to reinforce the brand's commitment to accessibility.
• •Address potential customer concerns about quality and shipping times proactively.
• •Showcase the trendiness of the apparel by using relevant keywords and phrases that resonate with current fashion trends.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Social Perception

Trendy, innovative, and customer-focused online boutique for Korean-inspired fashion. The brand is perceived as modern and committed to providing accessible and affordable styles.

Copy Examples

• •"We're passionate about bringing you the latest trends in Korean fashion."
• •"Wide Leg Denim - perfect for your everyday style."
• •"Vacation (Magenta) Three Piece - Get ready for your next getaway."
• •"Our 'Curvy' collection is designed to make you feel confident and stylish."
• •"Elegant K's Fashion - Your number one source for all things fashion."