Tono de Marca

The brand's tone is predominantly aspirational, chic, and friendly, making high-quality nail art accessible and effortless. The language is positive, empowering, and practical, highlighting convenience.

Valores de Marca

• •Artistry and Quality
• •Accessibility and Convenience
• •Customization and Self-Expression
• •Elegance and Sophistication
• •Confidence

Mejores Prácticas

• •Always use language that is sophisticated, chic, and inspiring. Words like "elevate," "effortless," "refined," and "glamour" should be staples in your copy.
• •Consistently remind your audience that these are not mass-produced nails. Use terms like "handcrafted," "artisan," "custom-designed," and "intricate details" to reinforce the quality and uniqueness of the product.
• •Your copy should make the customer feel good about themselves and their purchase. Use phrases that boost confidence, such as "unlock your style," "express yourself," and "feel beautiful."
• •While the tone is aspirational, it's crucial to be clear about the practical benefits: saving time, saving money, ease of application, and reusability. This practicality builds trust and justifies the purchase.
• •Actively encourage user-generated content and feature customer photos. This not only provides social proof but also reinforces the friendly and community-oriented aspect of your brand's voice. Use a consistent hashtag to build a recognizable community hub.

Percepción Social

Elegant Charme is perceived as a provider of beautiful, high-quality, and unique press-on nails. Customers appreciate the intricate designs, the ability to achieve salon-style nails at home, and view the brand as trendy and attuned to current nail art fashions, with strong appreciation for craftsmanship and reusability.

Ejemplos de Copy

• •Introducing The Celestial Collection. ✨ Artistry at your fingertips. Discover handcrafted press-on nails with stunning 3D designs, made for the effortlessly chic. Your salon-perfect manicure is just a click away.
• •Skip the salon, not the style. Get flawless, long-lasting nails in minutes with our customizable press-on designs. Easy to apply, gentle to remove, and endlessly reusable. Your perfect manicure is waiting.
• •Your nails, your rules. Choose your shape, pick your length, and define your style. With our handcrafted, customizable press-on nails, you get a look that's uniquely you. Ready to create your dream set?
• •Elegance is on sale. For a limited time, enjoy 20% off all our handcrafted press-on nail sets. It's the perfect time to elevate your look with our chic and effortless designs. Don't wait, your new favorite nails are here.
• •Show us your #ElegantCharme. We love seeing how you style your nails! Tag us in your photos for a chance to be featured and to inspire others with your unique look. Let your fingertips do the talking.