Brand Tone

Aspirational, Sophisticated, Accessible, and Empowering

Brand Values

• •Elegance
• •Purpose/Functionality
• •Quality
• •Accessibility/Inclusivity (of trends)
• •Customer Empowerment & Expression

Best Practices

• •Use evocative but clear language; words like 'discover,' 'elevate,' 'radiance,' 'curated,' and 'timeless' can create an aspirational feel.
• •Avoid overly complex jargon to maintain accessibility.
• •Ensure the language matches the clean and sophisticated visuals of the brand.
• •Regularly check if the tone aligns with the brand values and resonates with the target audience's evolving aspirations.
• •Emphasize both elegance and functionality in product descriptions.

Social Perception

Elegance Purpose aims to be perceived as a brand that makes sophisticated, high-quality accessories accessible to a broad audience in Brazil, empowering customers to express their authentic selves and enhance their personal style through attainable elegance.

Copy Examples

• •Did you know that choosing the right accessory can enhance your beauty even more?
• •Your elegance, our purpose.
• •Intelligent Organization, Professional Lighting with Integrated LED Light, High Definition Mirror, and an elegant visual and portability (for cosmetic case description).
• •Compact, stylish, and super versatile (for bag description).
• •Discover our curated collection of timeless accessories designed to elevate your personal style.