Brand Tone

Authentic & Trustworthy, Caring & Nurturing, Down-to-Earth & Approachable, Traditional & Heritage-Rich

Brand Values

• •Natural Ingredients & Efficacy
• •Family Tradition & Heritage
• •Handmade Quality & Craftsmanship
• •Ethical Practices
• •Environmental Responsibility
• •Customer Well-being

Best Practices

• •Emphasize Heritage & Story: Regularly weave in the brand's origin story, the family-run aspect, and the generational tradition. This reinforces authenticity and trustworthiness.
• •Highlight Natural Ingredients & Their Benefits: Focus on the "why" behind key ingredients like goat's milk and honey, explaining their natural efficacy, especially for sensitive skin, in a simple, clear way.
• •Use Warm, Empathetic Language: Adopt a caring and understanding tone, particularly when addressing skin concerns. Show that the brand understands the discomfort of conditions like eczema or psoriasis and offers gentle solutions.
• •Maintain Simplicity and Honesty: Avoid overly technical jargon or exaggerated claims. The "down-to-earth" feel comes from straightforward, honest communication about the products and their handmade nature.
• •Showcase Ethical & Environmental Commitments: Consistently mention cruelty-free status, Vegetarian Society approval, and eco-friendly practices. This appeals to conscious consumers and reinforces the brand's caring values.

Social Perception

Trusted for Sensitive Skin, High-Quality, Natural Products, Reliable Family Business, Effective and Gentle, Good Customer Service

Copy Examples

• •Generations of Care, Naturally Crafted for Your Skin. Since 1985, our family has been handcrafting skincare with nature's gentlest healers. Inspired by our grandmother's discovery of goat's milk for her psoriasis, we continue our tradition of creating pure, effective remedies for even the most sensitive skin. Experience the Elegance difference.
• •Soothe Your Skin, Naturally. The Way It's Always Been. Tired of harsh chemicals? Our Goat's Milk Moisturising Cream, a family recipe passed down for three generations, offers relief for dry, itchy, and irritated skin. Hand-made in the English countryside, it’s the gentle care your skin deserves.
• •From Our Family Farm to Your Family's Skin. Elegance Natural Skin Care began with a simple belief: nature provides the best solutions. We still craft our award-winning products by hand, using time-honored methods and ingredients like pure goat's milk and local honey to bring you effective, trustworthy skincare.
• •The Gardener's Secret for Hardworking Hands. Our Famous Gardener's Handcream, enriched with nourishing honey, has been a trusted companion for those who work with their hands for decades. Recommended by BBC Gardeners' World, it’s a testament to nature’s power to restore and protect.
• •Kind to Your Skin, Kind to the Earth. At Elegance Natural Skin Care, "natural" is our promise. We lovingly handcraft our products with ethically sourced ingredients and a commitment to our planet—from our Vegetarian Society Approved formulas to our recyclable packaging. Feel the goodness, inside and out.