Brand Tone

Friendly and Approachable, Supportive and Helpful, Creative and Fun, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Helpfulness/Support
• •Quality
• •Creativity & Engagement
• •Practicality & Ease of Use
• •Community
• •Passion

Best Practices

• •Speak Teacher-to-Teacher: Use language that resonates with educators – understanding their challenges, celebrating their wins, and using common classroom terminology where appropriate. Keep it relatable and avoid overly corporate jargon.
• •Emphasize Solutions & Benefits: Focus on how the products help teachers save time, reduce stress, engage students, and make their jobs easier and more enjoyable. Highlight the practical value.
• •Inject Personality & Warmth: Let the founder's passion and the brand's friendly nature shine through. Use encouraging words, positive framing, and even a touch of lightheartedness or humor where suitable. The "Roll Tide!" in the About Us section is a good example of personal touch.
• •Foster Community in Communication: When appropriate (especially on social media or in emails to subscribers), use inclusive language ("we," "us," "our community") to reinforce the supportive network Elefant Tailz aims to build.
• •Maintain Visual & Verbal Cohesion: Ensure that the colorful, friendly, and organized visual style of the products and website is mirrored in the tone of the copy – clear, cheerful, and easy to understand.

Social Perception

For Target Audience (Teachers & Crafters): Elefant Tailz is likely perceived as a helpful and creative source for practical, time-saving, and aesthetically pleasing digital and printable resources. The direct involvement of a fellow teacher (Ashley) likely adds to the credibility and understanding of their needs. The VIP group suggests a positive and engaged community, indicating appreciation for the resources and support offered. General Public: Outside of the niche community of teachers and crafters, brand awareness for Elefant Tailz is likely low. The name itself doesn't immediately convey the nature of the products, which might cause initial confusion for those unfamiliar with the brand. However, for those who discover the "About Us" story, the personal touch and clear mission focused on educators would likely be perceived positively.

Copy Examples

• •Brighten your classroom and spark little smiles! ✨ Our new [Product Name] collection is here – designed by a teacher, for teachers. Get ready for easy, engaging, and oh-so-fun learning!
• •Hey Creative Teachers & Crafters! 👋 What's your biggest classroom decor challenge right now? Share in the comments – let's brainstorm together! P.S. Keep an eye out for a special freebie this Friday to help you out! 😉 #TeacherLife #CraftyCommunity #ElefantTailzVIP
• •Stop the classroom chaos and reclaim your precious time! Our [Planner Name] is packed with teacher-approved layouts and helpful tools to make your planning a breeze. Because you deserve a little more 'ahhh' and a lot less 'argh!' in your day. 💖
• •Transform your learning space with our vibrant [Clipart Set Name]! Perfect for bulletin boards, worksheets, and digital activities. Easy to use, endlessly creative. Helping you make every lesson memorable! #TeacherResources #ClassroomIdeas #DigitalClipart #ElefantTailz
• •Teacher Treat! 🎉 Save Time & Shine Bright with [X]% Off Elefant Tailz Resources!