Brand Tone

Nurturing, Gentle, and Reassuring.

Brand Values

• •Care and Comfort
• •Trust and Safety
• •Family-Centricity
• •Simplicity and Ease

Best Practices

• •Use Empathetic and Supportive Language: Always write from a place of understanding. Use words like "gentle," "comfort," "care," "soothe," and "nurture." Address the parent's needs and emotions directly (e.g., "We know your hands are full...").
• •Focus on Benefits, Not Just Features: Instead of saying "This swaddle is made of cotton," say "Keep your baby snug and secure in our breathable cotton swaddle, designed for a peaceful sleep." Connect the product directly to a positive outcome for the parent or child.
• •Maintain a Soft and Clean Visual Identity: Ensure all visuals b from website images to social media posts b use soft lighting, gentle colors (pastels, neutrals), and uncluttered compositions. The visual tone must match the written tone.
• •Tell Gentle Stories: Use customer testimonials or blog posts to share relatable, heartwarming stories about parenthood. This builds community and reinforces the brand's nurturing identity.
• •Create a 'Voice' Persona: Develop a clear persona for the brand's voice. For instance: 'A knowledgeable and caring friend who has been through the journey of motherhood and offers gentle, reassuring advice.' All copy should be written as if spoken by this persona.

Social Perception

Neutral and Undefined.

Copy Examples

• •Wrapped in love, designed for comfort. Introducing our new collection of organic cotton baby blankets. Because the softest cuddles start with the gentlest touch. Discover the collection and embrace the warmth.
• •Your journey is beautiful. Your comfort should be, too. Our new maternity dress moves with you, offering gentle support and effortless style through every trimester. Feel beautiful, feel comfortable, feel you.
• •For Mum, For Baby, For the Moments that Matter. Curated with care, our boutique is here to support your journey from pregnancy to parenthood. Welcome.
• •Soothe your baby's delicate skin with our all-natural calming lotion. Made with pure, gentle ingredients you can trust, it's the perfect-end to your bath time ritual, leaving skin soft, safe, and ready for bedtime stories.
• •Maman & Bébé Boutique was born from a simple idea: to make the beautiful journey of motherhood a little easier and a lot more comfortable. We carefully select every item, thinking of the tender moments between a mother and her child. We are here to provide the quality and care you deserve.