Brand Tone

nostalgic, humorous, and celebratory

Brand Values

• •Authenticity
• •Nostalgia
• •Community
• •Quality
• •Humor

Best Practices

• •Embrace the Nostalgia: Always connect the products to the memories and emotions associated with the "cult heroes." Use language that evokes a sense of time and place.
• •Keep it Casual and Conversational: The tone should be like talking to a fellow fan. Use Australian slang where appropriate, but don't overdo it. The brand is fun, not formal.
• •Focus on "Cult Heroes," Not Just "Stars": This distinction is key to the brand's niche appeal. Highlight the unique, beloved, and sometimes quirky nature of the figures you feature.
• •Highlight Quality: Mention the quality of the apparel in product descriptions and marketing materials. This reinforces the value proposition and justifies the price point.
• •Engage with the Community: Use social media to ask questions about fans' favourite sporting moments and heroes. This will not only create engagement but also provide ideas for future designs.

Social Perception

The public perception of Electric Wicky, based on customer reviews and online discussions, is highly positive within its target niche. Customers see the brand as a source of unique, high-quality apparel that celebrates beloved sports figures in a fun and stylish way. The brand is perceived as being "for the fans, by the fans," with a genuine understanding of Australian sports culture. There is no indication of negative sentiment or controversy surrounding the brand. The use of a term from backyard cricket as the brand name is likely seen as a clever and authentic touch by those familiar with the game.

Copy Examples

• •Wear Your Hero. Remember the legends, the mavericks, the cult heroes. Our new collection of tees and hoodies is a shout-out to the icons of Aussie sport. Find your favourite and wear it with pride.
• •More Than a T-Shirt. It's a Memory. From the roar of the crowd to the thrill of the win, some moments are unforgettable. Our latest designs celebrate the sporting heroes who made those memories. Grab yours and keep the legacy alive.
• •The Perfect Gift for the Fan Who Has Everything. Stumped for a gift idea? Our "cult hero" collection is the answer. Unique designs, premium quality, and a heavy dose of nostalgia. It's the one gift they won't see coming.
• •For the Love of the Game. We're fans, just like you. That's why we created Electric Wicky ashtoday to celebrate the sports stars we grew up idolizing. Check out our latest drops and join the club.
• •Backyard Legends. Front and Centre. Inspired by the spirit of backyard cricket, our gear is for the true believers. From iconic cricketers to AFL legends, our designs are a nod to the greats. Shop now and show your colours.