Brand Tone

Authentic & Passionate, Artisanal & Creative, Conscious & Ethical, Timeless & Elegant, Warm & Community-Oriented, Slightly Edgy & Independent

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Ethical Production & Slow Fashion
• •Authenticity & Artistry
• •Community
• •Conscious Living
• •Transparency

Best Practices

• •Always Weave in Your Core Values: Explicitly and implicitly mention sustainability, craftsmanship, and ethical practices. Use terms like "handmade," "recycled materials," "slow fashion," "consciously crafted," "eco-friendly."
• •Tell a Story: Frame products not just as items, but as pieces with a background, an inspiration (e.g., nature, subcultures), and a purpose ("wearable art," "built to last").
• •Emphasize Quality and Durability: Use language that conveys longevity and timelessness over trendiness. Highlight the quality of materials and the skill of the artisans.
• •Maintain an Authentic and Slightly Personal Voice: Share the "why" behind the brand, the passion of the founder, and the stories of collaborators. Avoid overly corporate or generic language.
• •Speak to Your Niche: Acknowledge the influences (tattoo, biker, surf culture) where appropriate, and use language that resonates with an audience valuing individuality, artistry, and conscious consumption.

Social Perception

Electric Sun is likely perceived by its followers as a niche, ethical, and stylish brand. Customers who align with values of sustainability, craftsmanship, and unique design are likely to view the brand favorably. The aesthetic and messaging appeal to individuals seeking timeless pieces with a story, rather than mass-produced items. The connection to tattoo and biker culture might attract a specific demographic that appreciates this edgier, independent style combined with quality. The brand's active communication about its values (handmade, eco-friendly, support for local community) likely resonates well with conscious consumers.

Copy Examples

• •Instagram Post (New Necklace): Forged by hand, designed to endure. Our new [Necklace Name] isn't just an accessory; it's a whisper of a story, crafted from recycled silver and ready to journey with you. Embrace the art of slow fashion. #ElectricSun #HandmadeJewellery #SustainableStyle #TimelessDesign
• •Website Banner (Homepage): Electric Sun: Wearable art, consciously crafted. Discover handmade jewellery and apparel that honours the planet and your unique spirit. Built to last, designed to be lived in. [Shop Now]
• •Email to Subscribers (New Collection): Beyond the fleeting trends, there’s a beauty that lasts. Our latest collection, [Collection Name], is here – a celebration of raw artistry and sustainable materials. Each piece is handmade in our Cyprus studio, carrying the warmth of the Mediterranean sun and the soul of true craftsmanship. Explore the story. #SlowFashion #ConsciousLiving #ElectricSunStore
• •TikTok Video Caption (Styling a Dress): Flowing with intention. Our 'In Bloom' dress, handmade with love by our local community from 100% organic, non-toxic fabric. Feel the difference of conscious creation. ✨ #ElectricSun #HandmadeDress #OrganicFashion #SlowLiving #VintageInspired
• •Product Description (Bangle): Inspired by the untamed spirit, crafted for the modern soul. Our [Bangle Name] is more than solid toxin-free metal; it’s a statement. Handmade with recycled materials, its textured finish tells a tale of traditional techniques meeting contemporary edge. Own a piece of wearable art that’s as resilient as you are. #ElectricSunJewellery #HandmadeBangle #SustainableLuxury #BikerSurfTattooCulture