Brand Tone

Aspirational & Story-Driven, Trendy & Fashion-Forward, Personal & Relatable, Confident & Empowering, Playful & Engaging

Brand Values

• •Storytelling & Meaning
• •Quality & Craftsmanship
• •Entrepreneurial Spirit & Passion
• •Community & Connection
• •Accessibility (in terms of price point for the perceived value)

Best Practices

• •Weave in 'Storytelling': Consistently infuse the narrative of jewelry holding memories, experiences, and history. Whether it's a product description or a social media caption, connect the pieces to the wearer's life journey or the item's unique past.
• •Emphasize Quality & Longevity (Backed by Guarantee): While showcasing trendiness, always link back to the quality of materials and the lifetime guarantee. This addresses potential customer concerns and reinforces value. Use phrases like 'crafted to last,' 'your forever piece.'
• •Maintain an Aspirational yet Relatable Voice: Inspire with beautiful imagery and the allure of adventure and unique style, but keep the language accessible and friendly. Share the founders' passion and involve the community to build that personal connection.
• •Be Authentic in Engagement: When interacting on social media or with reviews, maintain a consistent tone that is helpful and empathetic. If addressing concerns, do so transparently while reinforcing brand values (like the commitment to quality via the guarantee).
• •Tailor to the Platform, but Keep the Core Message: While TikTok content might be more playful and Pinterest more visually inspirational, the underlying themes of storytelling, quality, and personal adventure should remain consistent across all channels. Ensure influencer collaborations also align with these core messages.

Social Perception

Divided: Trendy, desirable brand with unique, story-rich jewelry VS Overpriced for the quality received, experiencing issues like tarnishing and breakage. Influencer-Driven. Associated with 'Story' and 'Vintage-Inspired'

Copy Examples

• •Instagram Post (New Vintage Collection Piece): Unlock a story from centuries past. ✨ Our new [Piece Name] necklace isn't just an accessory; it's a whispered secret from [Origin, e.g., 'a 19th-century Parisian market'], recast for your modern adventures. What story will you add to its journey? #ElectricPicks #VintageReimagined #JewelryThatTellsAStory #NewCollection
• •TikTok Video Script (Styling Layered Necklaces): *(Upbeat, trendy music)* Obsessed with the perfect neck stack? 😍 Let's build one! Start with our [Dainty Necklace Name] for a touch of sparkle, add the [Mid-Length Coin Necklace Name] for that vintage vibe, and top it off with the [Statement Chain Name] for an edgy finish. Effortless, timeless, and all Electric Picks. Which layer is your fave? 👇 #ElectricPicksJewelry #NecklaceStack #StylingHacks #GoldJewelry #TikTokFashion
• •Facebook Ad (Highlighting Lifetime Guarantee): Invest in stories that last a lifetime. At Electric Picks, our jewelry is crafted with love and designed to journey with you. That’s why every piece comes with our lifetime guarantee – we’ll repair or replate it, for life. Wear your adventures with confidence. Shop now and find your forever piece. [Link] #ElectricPicks #LifetimeGuarantee #QualityJewelry #AdventureProof
• •Email Subject Line (for a Sale/Promotion): Your Next Story Starts Here ✨ (Plus, a Little Something Extra Inside!) Email Body Snippet: More than just jewelry, Electric Picks are keepers of moments, big and small. Curated with thought and crafted with love, find the piece that speaks to you and let it become a part of your unique narrative. For a limited time, enjoy [Discount/Offer] on your next treasure.
• •Pinterest Pin Description (Showcasing an Earring Stack): Curate your perfect ear story with Electric Picks. 🌟 Mix and match our hoops, studs, and vintage-inspired charms to create a look that’s uniquely you. High-quality, story-driven pieces designed to be loved for a lifetime. Tap to explore our earring collection! #ElectricPicks #EarStack #GoldEarrings #JewelryInspo #VintageInspiredJewelry