Brand Tone

Direct, professional, transactional, and service-oriented, focusing on products, features, and the purchasing process, while building trust through advisory support and guarantees.

Brand Values

• •Accessibility
• •Variety
• •Reliability

Best Practices

• •Be Direct and Clear: Use simple, unambiguous language, avoiding jargon unless accurate technical terms are necessary to facilitate quick purchasing decisions.
• •Highlight Value Propositions: Consistently integrate key values like "Guaranteed Quality," "Fast Shipping," and "Expert Advice" into all copy.
• •Maintain a Professional and Service-Oriented Tone: Be helpful and professional, providing courteous and actionable information, especially when responding to customer inquiries.
• •Focus on Solutions, Not Just Products: Frame products as solutions to customer problems, emphasizing the benefit rather than just the item itself.
• •Create a Content Guide: Develop an internal document outlining the brand's tone, key value-messaging points, and approved terminology to ensure consistent voice across all content.

Social Perception

A functional and reliable local business, perceived as a go-to retailer for specific product needs in the electrical and hardware supplies sector, valuing its formal business registration and multiple physical locations.

Copy Examples

• •Quality that Powers Your Projects. From the cable to the switch, find everything you need with the guarantee and support that only Eléctricos la Cabalgata offers. Shop now and receive in 48 hours.
• •Don't let your project stop! We have the widest stock of thermal breakers. Quality and the best price, guaranteed. Visit our website or write to us on WhatsApp for advice. #ElectricalSupplies #Hardware #Quality
• •Which light best suits your space? Warm or Cool? (Poll: Warm Light / Cool Light)
• •💡 Your Projects, Our Solutions | Weekly Offers Inside
• •Electrical Supplies in Medellín - Eléctricos la Cabalgata. Find everything for your construction or remodeling project. Guaranteed Quality. Fast Shipping.