Brand Tone

Informative, professional, expert, and customer-centric

Brand Values

• •Customer Satisfaction/Service
• •Quality Products
• •Expertise
• •Competitive Pricing
• •Convenience
• •Security
• •Canadian Focus

Best Practices

• •Be Transparent and Authentic, Especially Regarding Canadian Operations
• •Focus on Solutions and Benefits for the Canadian Consumer
• •Maintain an Expert, Yet Approachable and Helpful Tone
• •Ensure Consistency Across All Channels
• •Emphasize Key Value Propositions Consistently

Social Perception

Generally positive, but a notable undercurrent of concern exists regarding transparency about its US base of operations and inconsistent post-sale customer service when issues arise.

Copy Examples

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