Brand Tone

Inspirational and hopeful, authentic and heartfelt, resilient and positive, and magical and imaginative.

Brand Values

• •Courage
• •Family
• •Hope
• •Resilience
• •The Power of Storytelling

Best Practices

• •Continue to share the personal stories and motivations behind the writing. This is the core of the brand's connection with its audience. Being open about the challenges and the joys maintains the heartfelt tone.
• •Even when discussing difficult topics, always circle back to the core values of hope, courage, and the possibility of magic. Use words like "dream," "imagine," "courage," "hope," and "magic" consistently in captions and posts.
• •Intertwine posts about the books, reviews, and events with personal reflections, family life, and her professional background. This creates a multi-dimensional persona that is both relatable and authoritative.
• •Actively solicit and respond to comments from readers who share how the books have impacted them. This reinforces the value of community and shared experience, strengthening the perception of her as an approachable and caring author.
• •The description of Eleanor having a "bright" disposition can be translated visually. Use bright, warm, and hopeful imagery in social media posts—whether it's photos of her, her books, or inspirational landscapes from her home in Cork—to visually match the brand's optimistic tone.

Social Perception

Eleanor O' Kelly-Lynch is perceived as an inspiring figure, a talented and passionate writer, and an advocate with an authentic voice.

Copy Examples

• •What if you could escape into a world where your biggest challenges became your greatest strengths? ✨ Dive into the next chapter of the Redmond family's journey in 'The Girl with Stars in Her Eyes.' A story about the fragility of love, the unbreakable bonds of family, and the magic that happens when we dare to dream. Available now where all good books are sold! #TheGirlWithStarsInHerEyes #NewBook #IrishFiction #FamilySaga #Hope
• •They say courage is a stiff upper lip, but I believe it's in the quiet moments: asking for help, sharing your story, and allowing hope to find the cracks. My journey with Lauren taught me that resilience isn't about never falling; it's about how we choose to get back up. #Courage #Resilience #PersonalStory #AuthorLife
• •Join me at the Cork Literary Festival as I discuss the journey from business owner to author and how the stories we tell ourselves can reshape our reality. We'll explore themes of resilience, the magic of storytelling, and finding courage in unexpected places. #PublicSpeaking #AuthorTalk #CorkLitFest #Storytelling
• •Humbled by the heartfelt reviews for 'The Girl with Special Knees.' ❤️ Described as 'a triumph of a book' and 'a poignant story about family... and the power of dreams.' Thank you to every reader who has joined the Redmonds on their journey! #BookReview #IrishAuthor #WhatToRead
• •My stories are often sparked by a 'what if' moment. 'The Girl with Special Knees' began when my sister suggested my daughter might be living a wonderful life in a parallel universe. If you could imagine a different reality for yourself, what would it look like? Share in the comments! 👇 #Imagination #ParallelUniverse #DreamBig #Author