Brand Tone

Nurturing, Gentle, Informative, Educational, Earthy, Natural, Authentic, Passionate, Artisanal, Handcrafted, Calm, and Mindful

Brand Values

• •Nature & Botanicals
• •Handcrafted Quality
• •Sustainability & Ethical Sourcing
• •Traditional Herbalism
• •Holistic Well-being
• •Authenticity & Transparency
• •Community & Connection
• •Gentleness & Efficacy

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Nurturing, Informative, Earthy, Authentic, Artisanal, Calm) with specific examples of words to use and avoid. This guide should be a reference for anyone creating content.
• •Embrace Storytelling: Weave narratives around the ingredients, the founder's journey, the connection to Maine, and the traditional herbalism practices. Stories create an emotional connection and reinforce the brand's values and authenticity.
• •Focus on Sensory Language: Use descriptive words that evoke the senses – the scent of herbs, the feel of a balm, the visual beauty of a plant. This enhances the "Earthy & Natural" and "Artisanal" aspects of the tone. (e.g., "velvety balm," "crisp scent of pine," "sun-infused oils").
• •Maintain an Educational yet Gentle Approach: Share knowledge about botanicals and their benefits without being overly technical or prescriptive. The tone should be inviting and empowering, guiding customers rather than instructing them sternly.
• •Prioritize Authenticity and Passion: Let genuine enthusiasm for herbalism, nature, and handcrafted quality shine through in all communications. Avoid overly "salesy" or generic marketing language. The voice should feel personal and deeply connected to the brand's core mission.

Social Perception

Trusted & High-Quality, Knowledgeable & Expert, Ethical & Conscious, Artisanal & Special, Soothing & Healing, and Connected to Nature

Copy Examples

• •Soothe your skin and spirit with our handcrafted Healing Balm. Infused with wild Maine comfrey and calendula, slowly steeped to capture their gentle potency, this balm offers a comforting touch for life's little irritations. Let nature's wisdom nurture your skin back to its radiant balance.
• •Golden hour light on these freshly harvested elderflowers, destined for our nourishing facial oil. Each bloom carries the promise of gentle care and the wild beauty of Maine. We believe in skincare that’s as pure and vibrant as the nature that inspires it. ✨ #ElderflowerBotanicals #WildMaineBeauty #HerbalSkincare #SmallBatchMagic #NatureInspired
• •Dear Friends, As the seasons shift, so does our skin's needs. Discover the gentle embrace of our Rose & Chamomile Facial Tonic, crafted to hydrate and calm. We’re passionate about sharing the earth's gifts with you, one carefully chosen botanical at a time. Read more on the blog about crafting your own mindful skincare ritual this autumn.
• •Rooted in the rich traditions of herbalism and the wild heart of Maine, Elderflower Botanicals was born from a desire to share the profound healing power of plants. Our founder, a clinical herbalist, meticulously handcrafts each formula, infusing it with locally sourced, wild-harvested, and organic botanicals. We believe in skincare that is pure, potent, and deeply connected to the earth.
• •Introducing our NEW Wild Meadow Serum: A whisper of Maine's untamed beauty, bottled just for you. Experience the gentle strength of handpicked yarrow and red clover, blended to rejuvenate and protect. Pure, potent, and lovingly handcrafted. Discover the difference at elderflowerbotanicals.com.