Brand Tone

Informative, Accessible, and Promotional

Brand Values

• •Variety/Comprehensiveness: Offering a wide selection of products across numerous sports.
• •Accessibility: Providing products through both online and physical stores, with nationwide shipping.
• •Customer Service: Indicated by having a PQR (Preguntas, Quejas y Reclamos - Questions, Complaints, and Claims) system and contact channels for support.
• •Promoting an Active Lifestyle: Through their product offerings and content.
• •Tradition/Experience: Mentioning over 70 years of experience in the sports sector (though this was found on an external partner site, it indicates a long-standing presence).

Best Practices

• •Stay Positive and Encouraging: Frame messages to inspire activity and highlight the benefits of sports and fitness.
• •Be Clear and Informative: Provide essential details about products and services without overwhelming jargon.
• •Emphasize Accessibility and Convenience: Highlight online shopping, nationwide shipping, and the availability of physical stores.
• •Showcase Variety: Regularly remind customers of the wide range of sports and products available.
• •Maintain a Helpful Persona: Even in promotional content, ensure the underlying message is about helping customers achieve their fitness and sporting goals. Listen to and address customer feedback.

Social Perception

Customers generally seem to appreciate the variety of products offered. There is an expectation of good customer service, and some feedback suggests areas for improvement in making the sales process feel less like an obligation and more engaging. The brand is perceived as a local business with physical stores, particularly in the Medellín and Envigado areas. They are seen as a provider of a wide range of sporting goods.

Copy Examples

• •Headline: Your Goals, Our Gear. Find Everything You Need at El Deportista. Body: From morning runs to championship games, El Deportista has the quality equipment and apparel to fuel your passion. Shop online or visit our stores!
• •Headline: Unlock Your Potential. Expert Advice & The Best Brands. Body: Not sure which equipment is right for you? Our team is ready to help! Explore our huge selection and get inspired to reach new heights. #ElDeportistaSupportsYou
• •Headline: More Sports, More Fun! Discover Your New Favorite Activity. Body: With over 20 sports categories, El Deportista is your one-stop shop for an active life. Dive in and find your next adventure!
• •Headline: Deals That Move You! Get Equipped for Less. Body: Check out our latest promotions on top-quality sports gear. Your fitness journey just got more affordable. Don't miss out!
• •Headline: From Local Store to Nationwide Delivery. Your Sporting Goods, Wherever You Are. Body: Experience the convenience of shopping with El Deportista. Get your favorite sports products delivered right to your door, anywhere in Colombia.