Brand Tone

Inspirational, Sophisticated, and Personal.

Brand Values

• •Originality and Authenticity
• •Personalization and Collaboration
• •Emotional Connection
• •Quality and Craftsmanship
• •Artistic Passion

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling or the story behind the art. Use evocative, sensory language. Then, follow up with the practical details: dimensions, materials, and customization options.
• •Always Tell the Story: Whether it is the artist's inspiration, the story of a custom commission, or the feeling a piece is meant to evoke, storytelling reinforces the brand's personal and authentic values.
• •Use "You" and "Your": Frame the art in the context of the customer's life. Talk about "your walls," "your story," and "your home." This makes the experience personal and collaborative, aligning with the brand's customization value.
• •Emphasize Originality and Scarcity: Consistently use words like "original," "one-of-a-kind," "unique," and "signed by the artist." This highlights the core value proposition and differentiates the brand from mass-market print shops.
• •Maintain a Sophisticated Vocabulary: Use a lexicon that reflects the quality and artistic nature of the work. Words like "serene," "vibrant," "dynamic," "textured," "harmony," and "bespoke" will maintain the high-end, sophisticated tone of the brand across all channels.

Social Perception

The brand is perceived as a high-end, boutique provider of contemporary wall art. Customers likely see it as an opportunity to acquire a unique piece of art directly from the artist, which adds a layer of exclusivity and personal connection. The ability to commission custom work is a significant draw, positioning the brand as a premium, service-oriented art provider. The target audience is likely homeowners, interior designers, and art lovers who appreciate modern, abstract aesthetics and value originality over mass-produced prints.

Copy Examples

• •Where does art live? Not on a wall, but in the moments you create around it. Our latest abstract piece, 'Serene Horizon,' finds its home, bringing a sense of calm and boundless possibility. Let us help you find the piece that tells your story. #EldaFrangiWallArt #AbstractArt #ModernHome #ArtForYourHome #InteriorInspiration
• •Inspired by the memory of a garden after a spring rain, this piece captures the delicate dance of petals and dew. Created with a blend of watercolor and oil techniques, its textured layers invite a closer look. More than just a painting, it's a window to a tranquil moment, ready to bloom in your home. Each work is an original, signed by the artist.
• •Your walls are a blank canvas. Your story is the inspiration. At Elda Frangi Wall Art, we create more than paintings; we craft personal heirlooms. Swipe to see our collections, from vibrant abstracts to serene botanicals. Don't see the perfect fit? We'll create a custom piece just for you. Send us a message to begin your art journey.
• •Modern interior design idea: Anchor your space with a statement piece of original abstract art. The rich textures and dynamic colors of this painting can transform a room from simple to stunning. Discover customizable art for a modern and original home at eldafrangiwallart.com. #WallArt #HomeDecor #AbstractPainting #InteriorDesign
• •New Originals Have Arrived | Art That Feels Like You