Brand Tone

friendly, enthusiastic, and community-oriented.

Brand Values

• •Community
• •Passion
• •Growth and Ambition
• •Inclusivity

Best Practices

• •Stay Enthusiastic and Energetic: Continue using positive and exciting language, including emojis and exclamation points, to reflect genuine passion for the TCG world.
• •Foster Community in Every Post: Frame messages to encourage interaction. Ask questions, prompt users to tag friends, and consistently direct people to the Discord community.
• •Highlight the Player Experience: Center the narrative around the players. Share photos and videos from tournaments, feature player collections (with permission), and celebrate winners to make the community the hero of the brand's story.
• •Be Inclusive and Welcoming: Explicitly state that events and the community are open to all skill levels. Create content that explains game basics or introduces new TCGs to lower the barrier to entry for newcomers.
• •Maintain a Consistent Visual Identity: Use similar filters, branding, and energetic video styles across all platforms (especially TikTok and Instagram Reels) to create a recognizable and cohesive brand presence.

Social Perception

El Cardboard is perceived very positively by its customers and the broader TCG community. The high rating and positive comments on TCGplayer highlight customer satisfaction with product quality and service. Their social media engagement, particularly the event recap videos, shows a thriving and happy community of players. They are seen as a central and active organizer in the local TCG scene, co-hosting events with other collectible shops and bringing together various vendors and food trucks, creating a festive atmosphere.

Copy Examples

• •The ultimate showdown is coming! 🔥 Join us for the One Piece OP10 Championship and battle it out for a share of the 1.5 case prize pool! Whether you're a seasoned captain or new to the Grand Line, your crew is waiting. Tag your rival and sign up now! #OnePieceTCG #TCGCommunity #ElCardboard
• •The magic of Lorcana's newest set has arrived at El Cardboard! ✨ From stunning new character cards to powerful abilities, this set is a game-changer. Grab your booster boxes and starter decks in-store or online and let the adventure begin! #Lorcana #DisneyLorcana #NewRelease
• •What was the best trade you ever made? Show us your prized cards in the comments below! We love seeing your collections. Don't forget to join our Discord to connect with fellow collectors and find your next great trade! #TCGCollector #CardLife #Community
• •From a childhood passion to a bustling lounge, El Cardboard was built on a love for the game. We're more than a store; we're a community hub for players of all levels. Come share your passion with us, 7 days a week! #TradingCardGame #PassionForTCGs #SmallBusiness
• •Your weekend plans just got an upgrade. 🚀 With tournaments happening all weekend for Digimon, Dragon Ball, and Pokémon, the action never stops at El Cardboard. Check our calendar, pick your game, and get ready to play! #TCG #Pokemon #Digimon #DragonBall