Brand Tone

aspirational, confident, and chic

Brand Values

• •Quality and Performance
• •Fashion and Functionality
• •Empowerment and Confidence
• •Thoughtful Design

Best Practices

• •Always use language that uplifts and inspires confidence in female golfers. Focus on how the apparel helps them look and feel their best, ultimately enhancing their performance.
• •Consistently message the brand's core promise: that fashion and performance are not mutually exclusive. Use phrases that reinforce this combination in all marketing materials.
• •Leverage the narrative of the two female founders who identified a need and created a solution. This adds an authentic and relatable element to the brand.
• •Regularly mention the premium materials, specific design features (like pocket placement or fabric certifications), and the creative thought that goes into each piece.
• •Paint a picture of the ideal ELCA Golf woman—confident, stylish, and successful on and off the course. Use descriptive words that evoke a sense of sophistication and modern elegance.

Social Perception

Customers appreciate the quality, style, and fit of the apparel. The brand is perceived as a premium, stylish option in the women's golf apparel market.

Copy Examples

• •Style That Performs. Confidence That Soars. Don't choose between looking your best and playing your best. Our latest collection is crafted with premium, breathable fabrics that move with you, from the first tee to the final putt. Discover apparel that's as ambitious as you are.
• •The Fairway is Your Runway. At ELCA Golf, we believe functionality and high fashion belong together. Our designs, inspired by the latest trends, ensure you're confident and chic, whether you're sinking a birdie or enjoying the 19th hole. Elevate your game, elevate your style.
• •Designed by Women, for Women Who Golf. We get it. We're golfers too. That’s why we created ELCA Golf—to fill the void of stylish, high-performance golf wear. Every piece is thoughtfully designed to flatter your figure and enhance your game. Feel the difference dedication makes.
• •From a Pandemic Passion to Your Perfect Fit. Born from a love for the game and a frustration with the lack of options, ELCA Golf is here to revolutionize your golf wardrobe. Our co-founders poured their passion into creating pieces that are as unique and stylish as the women who wear them.
• •Effortless Style, Uncompromised Performance. Look and feel impeccable on the course. Our apparel combines effortlessly chic designs with high-quality, technical fabrics. With ELCA Golf, you're not just dressed to play; you're dressed to win.