Brand Tone

Passionate, Artisanal/Craft-focused, Authentic/Genuine, Educational, Warm and Inviting, Sensory-driven

Brand Values

• •Quality
• •Authenticity
• •Craftsmanship
• •Origin/Terroir
• •Passion
• •Naturalness
• •Sustainability/Ethical Sourcing (Implied/Potential)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly outlines the brand's tone (e.g., passionate, authentic, educational), core values, key messaging points, "do's and don'ts" for language, and even specific vocabulary to use or avoid.
• •Focus on "Why": Always connect back to the brand's passion for cacao, its commitment to quality, and the artisanal "bean-to-bar" process. Let the "why" behind the brand infuse the language.
• •Use Sensory Language: Engage the reader's senses. Describe the aroma, texture, snap, and complex flavors of the chocolate. Words like "rich," "velvety," "intense," "bright," "fruity," "earthy" can be powerful.
• •Tell Stories: Share the journey of the cacao, the stories of the farmers (if applicable and ethically sourced), the craftsmanship in the workshop, or the inspiration behind a particular chocolate bar. Storytelling creates connection and reinforces authenticity.
• •Be Consistent Across All Channels: Ensure the tone and messaging are uniform across the website, social media posts, email marketing, product packaging, and any customer service interactions. Regular review and team alignment are key.

Social Perception

High-Quality Provider, Knowledgeable & Passionate, Trustworthy, A Treat/Indulgence, Connected to Origin, Artisanal and Unique

Copy Examples

• •From treasured Colombian beans to your deserving hands. ✨ Each bar of El Buen Cacao is a journey of passion, crafted with intention. Taste the difference that real, artisanal chocolate makes. #ElBuenCacao #BeanToBar #ColombianChocolate #ArtisanalChocolate #RealIngredients
• •El Buen Cacao: Discover the Soul of Colombian Chocolate, Crafted Bean to Bar.
• •Experience the heart of Sierra Nevada in every bite. Our 70% Sierra Nevada dark chocolate is a testament to its origin, offering bright fruity notes and a lingering cocoa finish. Made with just two ingredients: premium cacao beans and unrefined cane sugar. Pure, passionate, and profoundly flavorful.
• •It's no secret, really. It's dedication. It’s the finest Colombian cacao, carefully selected and artfully transformed in our workshop. We believe in letting the true flavor of the bean shine, from the fertile soil to your first delicious snap. Learn more about our bean-to-bar journey...
• •Tired of ordinary chocolate? Elevate your taste. El Buen Cacao Store delivers handcrafted, bean-to-bar chocolate made with passion and the purest Colombian cacao. Indulge in true flavor. Shop our collection now -> [Link]